Social Media Handles: We have one of the fastest-growing and highest-impact self-improvement channels with a following of 750k+ subscribers and an Instagram following of 375k. ️ You Tube Channel ( 734k subs) → Man Lifestyle Instagram (375k followers) → The Role: Creative Head—In this role, you’ll be joining us in our journey from 734k to 1 million subscribers on You Tube by the end of 2026. You’ll be using your creative direction to create engaging videos for all the social media channels. You’ll also be responsible for improving thumbnails, increasing CTR, and improving the watch time of the channel. As a result, help grow IML’s social media presence across the web. The Company: Iron Man Lifestyle is a fast-growing dating and lifestyle coaching company helping Indian men get over their social anxiety, develop their confidence & social skills, get more dates, and meet their partners. Location: The position is in our New Delhi office at Saket, and the ideal candidate will be living in the Delhi/NCR region or willing to move to Delhi/NCR. Pay: This is a salaried role, and pay will depend on your skills & work experience. That being said, if we find the right fit, we’ll be offering competitive salaries. Hours: This is a full-time position.
We are accepting applications for a qualified creative director to join our growing Iron Man Lifestyle team.
We are growing rapidly on You Tube and Instagram and changing a lot of lives in the process.
And would love to have you on board, working directly with our founder & CEO, Kshitij Sehrawat, for the next level of growth and development in our mission to be the best in the world at helping Indian men be more confident, get more dates, and be in deeper, fulfilling relationships.
What Kind Of Qualifications Do You Need?
You have at least 1-3 years of experience successfully being a Creative Head with a proven track record of editing engaging videos and delivering work on time. A Bachelor's degree from an accredited institution. You understand storytelling and know how to tell engaging stories through videos. You have a strong understanding of editing software, mainly the Adobe Suite—Premiere Pro, Photoshop, After Effects, or Illustrator. Additional brownie points if you’ve worked with some past You Tubers in the past and know the social media/content creation space. You can manage a team of creatives and adhere to deadlines. Last but certainly not least, you have a proven track record of driving success and results in your career.
This Role Is For You If…
You want to be a part of a rapidly growing You Tube channel and join us in our journey of going from 734k to 1 million subs in 2026. You love making videos and are obsessed with improving your video editing skills. You know how to make engaging thumbnails. You love movies and learn a lot from content creators like Peter Mc Kinnon, Casey Neistat, Sam Kolder, Full Time Filmmaker, and Aevy TV, to name a few. You have an insane attention to detail and are very organized, keeping everything in line. You have a “whatever-it-takes” attitude, love deadlines, and thrive on accountability. You learn quickly and can work without much direction. You’re committed to the path of personal development and the psychology of success and embody what we teach at Iron Man Lifestyle.
Some of the Specific Role Functions:
Brainstorming ideas to build the content strategy for video for You Tube & Instagram to help increase the reach of the videos. Write engaging scripts that get the viewer hooked on it. Understand how storytelling works and use it to make epic videos. Managing a team of video editors, motion graphics editors, graphic designers etc to get high quality work done. Enhancing the videos by using various editing techniques such as sound design, storytelling, adding B-roll & stock footage, video effects, sound effects, transitions, J-cut, L-cut, etc. Making sure that content is finished and is being uploaded as per the content strategy. Preparing a repurposing strategy and cutting parts of videos into short 30-60 second clips to post on YT Shorts & Instagram. Help create catchy and clickable thumbnails and help increase the click-through rate (CTR) of You Tube videos. Review analytics and come up with content and editing ideas to improve the metrics, namely CTR, Views, Subscribers, Retention Rate, & Watch Time. Direct video shoots end-to-end, including pre-production planning, on-set creative direction, and post-shoot alignment with the editing team. Manage the shoot calendar, coordinating with talent, production teams, editors, and other stakeholders to ensure timelines are met smoothly. Own post-production end-to-end, providing creative direction and taking final sign-off on structure, pacing, storytelling, sound design, and overall video quality before publishing. Drive a viral social media strategy, creating repeatable formats and content ideas optimised for reach, engagement, and shareability across platforms. Act as a Content Producer across multiple formats, including: Long-form videos Short-form videos (Reels, Shorts) Documentaries Game shows / episodic content Define and maintain creative standards across all video formats, ensuring consistency in storytelling, visual quality, and brand voice.
