Associate creative director- video
Wellbeing Nutrition · Faridabad, India
FULL TIMEpermanent
Job Description
Designation- Associate Creative Director- Video
Location: Gurugram
Experience: 8 years
Role Overview
This is not just a “campaigns” role. We’re looking for someone who understands how premium brands are built through consistency, taste, storytelling, and execution detail — from hero films to handheld creator content, from sonic identity to typography, from product lighting to edit pacing. As Associate Creative Director, you will own and lead the video mandate for the brand across all platforms and formats. You’ll shape how Wellbeing Nutrition looks, feels, sounds, and moves in culture. You will work closely with founders, marketing, social, design, and external agencies to build a category-defining wellness brand.
Key Responsibilities-
Creative & Brand Leadership
• Define and evolve the visual and storytelling language of the brand
• Build a premium, globally competitive creative identity for Wellbeing Nutrition
• Ensure consistency across campaigns, ads, social, website, creator collaborations, packaging shoots, and launch films
• Translate brand strategy into compelling visual narratives Video Mandate Ownership Lead end-to-end video creative across:
• Product launch campaigns
• Celebrity and creator shoots
• Social-first content
• UGC frameworks
• Educational wellness content
• Retail and marketplace videos
• Event and experiential content
Creative Direction- Video
• Conceptualize campaigns from insight to execution
• Write or supervise scripts, moodboards, shot breakdowns, and creative decks
• Direct shoots alongside external production teams
• Oversee edit language, motion design, music, pacing, typography, grading, and finishing
• Maintain a strong premium aesthetic across all outputs
Systems & Processes
• Build scalable creative workflows for a high-volume content ecosystem
• Develop creative playbooks and brand guidelines
• Create repeatable content systems without compromising quality
• Manage external agencies, editors, DOPs, photographers, stylists, and creators
Cross-Functional Collaboration
• Work with copy, product, and marketing teams to translate scientific benefits into emotionally engaging communication
• Collaborate with social and influencer teams to ensure cultural relevance and platformnative storytelling
What We’re Looking For
Experience
• 8 years in creative direction, advertising, branded content, or video storytelling
• Experience working with premium D2 C, beauty, wellness, fashion, lifestyle, or luxury brands
• Strong portfolio showcasing cinematic storytelling and high-performing digital content
• Experience leading shoots end-to-end
Creative Taste
• Strong visual taste
• Deep understanding of premium branding
• Obsession with detail
• Sharp instincts for culture, internet behavior, and storytelling trends
• Ability to make wellness feel aspirational, modern, and emotionally resonant
Location: Gurugram
Experience: 8 years
Role Overview
This is not just a “campaigns” role. We’re looking for someone who understands how premium brands are built through consistency, taste, storytelling, and execution detail — from hero films to handheld creator content, from sonic identity to typography, from product lighting to edit pacing. As Associate Creative Director, you will own and lead the video mandate for the brand across all platforms and formats. You’ll shape how Wellbeing Nutrition looks, feels, sounds, and moves in culture. You will work closely with founders, marketing, social, design, and external agencies to build a category-defining wellness brand.
Key Responsibilities-
Creative & Brand Leadership
• Define and evolve the visual and storytelling language of the brand
• Build a premium, globally competitive creative identity for Wellbeing Nutrition
• Ensure consistency across campaigns, ads, social, website, creator collaborations, packaging shoots, and launch films
• Translate brand strategy into compelling visual narratives Video Mandate Ownership Lead end-to-end video creative across:
• Product launch campaigns
• Celebrity and creator shoots
• Social-first content
• UGC frameworks
• Educational wellness content
• Retail and marketplace videos
• Event and experiential content
Creative Direction- Video
• Conceptualize campaigns from insight to execution
• Write or supervise scripts, moodboards, shot breakdowns, and creative decks
• Direct shoots alongside external production teams
• Oversee edit language, motion design, music, pacing, typography, grading, and finishing
• Maintain a strong premium aesthetic across all outputs
Systems & Processes
• Build scalable creative workflows for a high-volume content ecosystem
• Develop creative playbooks and brand guidelines
• Create repeatable content systems without compromising quality
• Manage external agencies, editors, DOPs, photographers, stylists, and creators
Cross-Functional Collaboration
• Work with copy, product, and marketing teams to translate scientific benefits into emotionally engaging communication
• Collaborate with social and influencer teams to ensure cultural relevance and platformnative storytelling
What We’re Looking For
Experience
• 8 years in creative direction, advertising, branded content, or video storytelling
• Experience working with premium D2 C, beauty, wellness, fashion, lifestyle, or luxury brands
• Strong portfolio showcasing cinematic storytelling and high-performing digital content
• Experience leading shoots end-to-end
Creative Taste
• Strong visual taste
• Deep understanding of premium branding
• Obsession with detail
• Sharp instincts for culture, internet behavior, and storytelling trends
• Ability to make wellness feel aspirational, modern, and emotionally resonant
Details
| Company | Wellbeing Nutrition |
| Location | Faridabad, India |
| Type | FULL TIME |
| Niche | design |
| Experience | permanent |