Area Sales Manager

TIGI HR · India

Area Sales Manager – Water & Wastewater Treatment

Experience: 3–5 Years

Industry: Water & Wastewater Treatment | Industrial Water Solutions

Function: Sales & Business Development

Employment Type: Full-time

About the Role

We are looking for a results-driven Area Sales Manager to drive B2B sales, business development, and revenue growth for our water and wastewater treatment solutions .

The ideal candidate will have 3–5 years of sales experience in the water treatment industry , along with strong technical knowledge of WTP, ETP, STP, and water treatment chemicals .

This is an excellent opportunity for a technically strong sales professional who enjoys client acquisition, site visits, solution selling, project sales, and closing high-value B2B deals .

Key Responsibilities

Business Development & Sales

• Identify, develop, and convert new B2B sales opportunities for WTP, ETP, and STP projects within the assigned territory.
• Generate leads through direct prospecting, market development, referrals, consultants, contractors, and channel partners.
• Achieve assigned sales targets, revenue goals, and business development objectives .

Technical Sales & Client Consultation

• Conduct client meetings and site visits to understand technical and operational requirements.
• Recommend suitable water treatment technologies, processes, equipment, and solutions .
• Understand customer challenges and provide technically and commercially viable solutions.

End-to-End Sales Management

• Manage the complete sales cycle from lead generation and qualification to proposal, negotiation, and order closure .
• Prepare and present technical-commercial proposals, quotations, and solution presentations .
• Coordinate with internal technical, engineering, and project teams to ensure smooth execution and customer satisfaction.

Relationship & Stakeholder Management

• Build and maintain strong relationships with industrial customers, consultants, MEP consultants, EPC contractors, project consultants, and channel partners .
• Develop long-term customer relationships and identify opportunities for repeat business and cross-selling.

Market Development

• Monitor water treatment industry trends, competitor activities, market opportunities, and upcoming industrial/infrastructure projects .
• Identify potential customers and projects within the assigned territory.

Sales Reporting

• Maintain an updated sales pipeline and CRM records .
• Track opportunities, forecasts, conversions, and business development activities.
• Submit regular sales reports and updates to management.

Key Requirements

• Education: B.E. / B.Tech / B.Sc. in Chemical, Mechanical, Environmental Engineering or a related technical discipline.
• Experience: 3–5 years of B2B sales experience specifically in the Water & Wastewater Treatment industry .
• Strong experience in selling WTP, ETP, and STP solutions/projects .
• Good understanding of WTP, ETP & STP processes, treatment technologies, equipment, and design fundamentals .
• Strong knowledge of industrial water treatment applications is preferred.
• Knowledge of water treatment chemicals used in cooling towers and boilers will be an added advantage, particularly for candidates with a Chemical Engineering background .
• Strong B2B sales, business development, lead generation, negotiation, and closing skills .
• Excellent communication, presentation, client-handling, and commercial negotiation skills .
• Willingness to travel extensively within the assigned territory for client meetings, site visits, and project development .