Digital Marketing Manager

The Manager, Digital Marketing to own all promotional channels end-to-end — email, SMS/MMS, push messaging, paid media (search, social, programmatic), and CTV.

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Responsibilities:Create and develop cross-channel campaigns that contribute to company KPIs, delivering measurable improvement in top-line and bottom-line growthOwn daily operations across all promotional channels — email, push notifications, SMS/MMS, paid media, and CTV — including channel strategy, content production, audience and contact strategy, list management, segmentation, build, QA, deployment, testing, optimization, and analytics/reportingPlan, launch, and optimize paid media campaigns across search, paid social, programmatic display, and CTV, managing budgets, pacing, bidding strategy, and creative rotation to hit acquisition and revenue targetsManage messaging lists and data integration between marketing platforms (e.g., Adobe Marketing Cloud, Klaviyo), CRM, text message provider, and databaseOrchestrate custom journeys across fan behaviors, with triggered messaging based on fan actions, and define strategy for integrating dynamic and personalized content into emails, messages, and landing pages to boost conversion metricsBuild audience segmentation and targeting strategies across owned and paid channels, creating requirements for the data needed to personalize content for each fan segmentWrite and edit campaign copy across channels — subject lines, SMS/push copy, ad copy, and landing page content — that is on-brand, on-voice, and conversion-focusedManage campaign workflows and coordinate with creative, digital, and communications teams and other internal stakeholders to ensure deadlines are metProactively monitor full-funnel marketing metrics (deliverability, open/click-through rates, CPM/CPC/CPA, ROAS, conversion rates, LTV) and provide analysis and recommendations for enhancing effectivenessDevelop A/B and multivariate testing strategies across promotional channels, optimizing campaigns based on learnings and business goalsIdentify and implement AI-driven efficiencies across the promotional workflow — from copy generation and creative variation to audience building, QA, and reporting — driving faster time to marketTrack and communicate results, success metrics, and recommendations for improvement to leadership and client stakeholders
Minimum Requirements:Bachelor’s degree required. Educational discipline in a related field (Marketing, Business, Communications, etc.) highly desired. xzbcwsv 4+ years of digital marketing experience spanning lifecycle/CRM channels (email, push, SMS) and paid media, including hands-on campaign management in at least one enterprise messaging or marketing automation platformStrong copywriting and copy-editing skills required — ability to write sharp, conversion-focused copy across channels with impeccable attention to detailKnowledge and execution of audience segmentation, targeted messaging, triggered/drip campaigns, and content personalization, with prior success in engagement and commerce programs that demonstrably improved conversion and engagementHands-on experience managing paid campaigns across search, social, and/or programmatic platforms, including budget management and performance optimizationUnderstanding of marketing funnel metrics and customer LTV analysis, with proven experience using analytics tools to measure success and optimize campaignsKnowledge of best practices for testing methodologies, list hygiene, deliverability, and compliance (CAN-SPAM, TCPA, and privacy regulations)Highly collaborative operator who can partner effectively across creative, content, comms, data, and client teamsAbility to manage and prioritize multiple projects and work around tight deadlines in a fast-paced environment, including evenings and weekends tied to live events.
Preferred Qualifications:Experience with Adobe Marketing Cloud (Adobe Campaign, Adobe Journey Optimizer, Adobe Analytics) and/or Klaviyo strongly preferredStrong technical fluency: platform configuration, data integrations, rule-based logic, dynamic content, responsive email templates, HTML, and tag/pixel implementationFamiliarity with AI tools and workflows that drive marketing efficiency (generative copy and creative, audience modeling, automation) preferredExperience with CTV/OTT campaign planning and buyingSports, entertainment, or fan-engagement industry experienceDirect marketing and media experience