Media operations executive

Responsibilities:

Plan, execute, and regularly optimize Google & Meta performance campaigns A/B testing with different ad creatives and landing pages to improve CTR Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates. Track and analyze website traffic flow and provide regular internal reports. Create performance reports with recommendations for improvements. Internal coordination to understand how the campaigns can yield more quality results

Mandatory experience:

1-2 years of experience in Planning, implementing, and reporting the performance of PPC campaigns for multiple clients Keyword research and analysis Detailed understanding of both Google Ads & Meta Ads dashboards Budget optimization Analytics & Tracking

Should have worked on the following platforms:

Google Adwords (Search, Display, Mobile App, Video) and Analytics Facebook Ads Manager Mobile attribution platforms (e.g. Appsflyer, Branch), GTM knowledge is an added advantagepaid