Digital Content Executive

Glenmark Pharmaceuticals · India

Role Overview-

We are looking for a digitally native, culturally aware content enthusiast who understands social media beyond metrics and algorithms. Someone who instinctively knows what makes people stop scrolling, engage, share, and participate.

The Digital Content Executive will help drive the organic social presence of GCCL brands by identifying trends, developing content ideas, working with creators, and translating consumer insights into high-performing social content. This role is ideal for creators, aspiring influencers, content strategists, social media enthusiasts, or individuals who spend significant time understanding and creating content for platforms such as Instagram, YouTube, and emerging social channels.

A successful candidate will play a key role in building culturally relevant, consumer-first content that strengthens brand love, engagement, and community participation.

Roles and Responsibilities -

Content Ideation & Trendspotting

• Continuously identify emerging social media trends, cultural moments, creator formats, and viral content opportunities
• Develop platform-first content ideas designed to maximize engagement, shares, saves, and organic reach
• Create content hooks, storytelling formats, and creative concepts tailored for short-form video platforms
• Translate consumer insights and brand objectives into culturally relevant content

Content Creation Support

• Participate in content shoots, creator collaborations, and social content production
• Capture behind-the-scenes, lifestyle, creator-led, and trend-based content opportunities
• Work with agencies, creators, and internal teams to bring content concepts to life
• Assist in content planning and publishing across social platforms

Creator & Community Engagement

• Identify emerging creators and influencer talent aligned with brand objectives
• Track creator trends and best practices across categories
• Monitor audience conversations, comments, and community feedback to identify content opportunities
• Support community-building initiatives that increase consumer participation and engagement

Social Performance & Learning

• Monitor content performance and identify learnings from successful and unsuccessful content
• Track engagement metrics, audience behaviour, and content consumption trends
• Build recommendations for improving content effectiveness and organic growth
• Develop a strong understanding of what drives platform-specific success

Education : Bachelor’s degree in marketing, Communications, Media, Advertising, Journalism, Design, Business, or related disciplines

Work Experience : 0-3 years of experience in content creation, social media, creator marketing, digital marketing, community management, or related fields. Fresh graduates with exceptional content portfolios, creator experience, or strong social media credentials are encouraged to apply