Healthcare Social Media Analyst

PsychPlus · Lahore, Pakistan

Job Title: Healthcare Social Media Analyst

Location: Lahore, Pakistan, Onsite

Employment Type: Full-Time

Shift: Monday to Friday, 7:00 PM to 4:00 AM PKT

Salary: USD 500 to USD 700 per month

About PsychPlus

PsychPlus is reimagining how mental health care is delivered in the United States through a modern, digital-first model. We provide psychiatric and behavioral health services through virtual and in-person care, supported by technology and clinical expertise.

About the Role

PsychPlus is looking for a Healthcare Social Media Analyst to manage, monitor, and analyze the organization’s presence across social media, healthcare directories, and online business listings.

This role combines social media management with data analysis. You will monitor performance across multiple platforms, identify trends, track engagement and visibility, maintain accurate healthcare listings, and present findings to internal teams.

The ideal candidate has hands-on experience managing or analyzing healthcare or behavioral health profiles across platforms such as Google Business Profile, Meta/Facebook, TikTok, X/Twitter, Psychology Today, Healthgrades, Yelp, and Apple Maps.

You should be comfortable working with data and turning performance information into clear reports, insights, and recommendations.

Key Responsibilities

• Monitor and manage social media and online healthcare profiles across multiple platforms.
• Track performance across Google Business Profile, Meta/Facebook, TikTok, X/Twitter, Psychology Today, Healthgrades, Yelp, and Apple Maps.
• Monitor engagement, reach, impressions, reviews, profile activity, traffic, and other relevant performance metrics.
• Maintain accurate business, provider, location, and service information across online directories and listings.
• Identify trends, performance changes, content patterns, and opportunities for improvement.
• Prepare recurring reports covering social media, online listings, reviews, and digital performance.
• Analyze data from multiple platforms and summarize key findings for internal stakeholders.
• Create clear presentations and dashboards to communicate performance and trends.
• Monitor online reviews and identify recurring themes or issues requiring attention.
• Track competitor and market activity when required.
• Coordinate with marketing, operations, and other teams to maintain consistent information across digital channels.
• Maintain accurate records of digital performance and listing updates.
• Support testing and evaluation of content and engagement strategies based on performance data.

Required Qualifications

• 2+ years of experience in social media management, digital marketing analytics, healthcare marketing, online reputation management, or a related field.
• Hands-on experience with Google Business Profile, Meta/Facebook, TikTok, X/Twitter, Psychology Today, Healthgrades, Yelp, Apple Maps or Apple Business Connect.
• Strong analytical and reporting skills.
• Experience working with social media and digital performance metrics.
• Strong Excel or Google Sheets skills.
• Ability to organize, interpret, and present data clearly.
• Strong written and verbal communication skills.
• Ability to work with multiple platforms and maintain accurate information across each one.
• Experience in healthcare, behavioral health, mental health, medical practices, or healthcare marketing is preferred.

What We Are Looking For

• Review performance data and identify meaningful trends.
• Explain what the numbers mean.
• Compare performance across platforms and time periods.
• Build clear reports for management.
• Present findings in a simple and understandable format.
• Identify potential reasons behind changes in performance.
• Recommend practical next steps based on available data.

We need someone who is comfortable working with data, not someone focused only on posting content.

You should be able to:

• Review performance data and identify meaningful trends.
• Explain what the numbers mean.
• Compare performance across platforms and time periods.
• Build clear reports for management.
• Present findings in a simple and understandable format.
• Identify potential reasons behind changes in performance.
• Recommend practical next steps based on available data.