Assistant Brand Manager Marketing

Our manufacturing and retail client is seeking an Associate Brand Marketing Manager to join their growing team!

Make your application after reading the following skill and qualification requirements for this position.
Location: Easton, PA (hybrid - 3x a week)Job Type: Full-TimeSalary: 90-100k with potential bonusCompetitive benefits and PTO package.
Job SummaryThe Associate Brand Marketing Manager is responsible for supporting the business management and marketing of assigned product platform segments. This role collaborates on the development and execution of annual platform plans and drives both short- and long-term marketing strategies.This position partners cross-functionally to innovate product and marketing initiatives that enhance brand sustainability, market share, and profitability.
Key ResponsibilitiesStrategy & PlanningContribute to the development of global platform strategies, including analysis, insights, and tactical marketing plansSupport execution of short- and long-term marketing plans aligned with business objectivesAssist in building and managing annual marketing and platform plansProduct & Brand ManagementExecute product initiatives including new product launches, product updates, and commercialization activitiesSupport product positioning, pricing, packaging, and promotional strategiesCollaborate on activation programs, retail initiatives, and advertising campaignsData Analysis & Market InsightsCollect, analyze, and interpret market, competitive, and category dataUtilize syndicated data and secondary research to support decision-makingProvide insights on pricing, market share, and competitive positioningProject & Cross-Functional LeadershipCoordinate and lead cross-functional teams including sales, operations, and global partnersManage execution of marketing projects from concept through completionSupport supply chain and operations planning through forecasting and reportingBudget & Program xzbcwsv SupportAssist with budget tracking and managementSupport U.S. and international account programs, promotions, and initiatives
QualificationsRequiredBachelor’s degree in Business, Marketing, or related field2+ years of marketing experience (CPG, consumer goods, or related industry preferred)Strong analytical, organizational, and project management skillsProficiency in Microsoft Office (Word, Excel, PowerPoint)Excellent communication and presentation skillsPreferredMBA or advanced degreeExperience in consumer products, toy industry, or brand marketing