Marketing Executive

Avanza Group · Karachi division, Pakistan

Avanza Innovations is hiring Marketing Associate for an on-site position in Karachi. In this dynamic role, the candidate will be responsible for creating compelling thought leadership content and executing demand-generation strategies across various social media platforms. This individual will play a crucial role in driving brand awareness and supporting the company's growth objectives.

Responsibilities

• Develop and implement comprehensive demand-generation strategies to drive awareness and engagement across target audiences.
• Partner with sales and business development teams to develop enablement material such as pitch decks, solution collateral, and customer-facing presentations that are aligned with our positioning.
• Create high-quality thought leadership content, including articles, blog posts, whitepapers, case studies, infographics, and videos, to showcase Avanza Innovations' expertise and solutions.
• Collaborate with internal subject matter experts to gather insights and content for thought leadership pieces.
• Manage and maintain content calendars, ensuring timely and consistent delivery of content across all marketing channels.
• Monitor industry trends, competitor activities, and customer feedback to identify opportunities for content creation and optimization.
• Lead the social media content strategy, with a focus on LinkedIn and other B2B channels, to significantly improve product visibility, brand authority, and audience engagement.
• Engage with industry influencers and relevant communities to build relationships and expand the company's digital footprint.
• Collaborate cross-functionally with the sales, product, and marketing teams to align messaging and support lead generation efforts.
• Stay abreast of emerging technologies, market trends, and best practices in digital marketing and demand generation.

Education & Qualification

• Passionate about Web3 & Blockchain.
• Excellent written and verbal communication skills with the ability to craft compelling and engaging content.
• Understand the nuances of different platforms and know how to create content that sparks conversation and drives engagement.
• Comfortable in analysing metrics and using data to optimize campaigns and measure success.
• Bachelor’s degree in marketing, Communications, Business Administration, or related field.
• Strong understanding of digital marketing principles, including content marketing, social media, SEO, and email marketing.

Experience

• Proven experience (2+ years) in B2B marketing, strategic planning, demand generation, content creation, or digital marketing roles.

What we offer

• Market competitive salary & perks, based on your expertise and skill set. A great environment to work and learn from the best team.