Product Marketing Manager-Sr. Product Marketing Manager-Infectious Diseases AA19-3465

Global Recruiters of West Palm Beach · New york, United States

Product Marketing Manager – Sr. Product Marketing Manager – Infectious Diseases

Required Experience

5–10+ years of experience in IVD, diagnostics, or infectious disease marketing

Required Education

Bachelor’s degree in Life Sciences, Marketing, or related field; MBA preferred

Job Description

A global clinical diagnostics organization focused on delivering highly accurate, automated solutions for disease detection is seeking a Product Marketing Manager / Sr. Product Marketing Manager to support its growing infectious disease portfolio. The position could be based in their Southeast office, or work on a hybrid basis from an East Coast location. The company provides innovative Elisa/IFA assay technologies and integrated systems that enable clinical laboratories to detect and monitor infectious diseases with speed, accuracy, and efficiency. This role is a downstream marketing leader responsible for driving adoption and growth of infectious disease assays across hospital and reference laboratories throughout North America. The Product Marketing Manager / Sr. Product Marketing Manager – Infectious Diseases will lead commercialization efforts for a portfolio of infectious disease assays, driving market expansion, competitive positioning, and revenue growth. This role requires a strong blend of clinical knowledge, market insight, and commercial execution, with a focus on expanding test utilization and supporting instrument-driven assay adoption.

Key Duties, Activities and Responsibilities

• Product & Portfolio Management
  • Develop and execute strategic marketing plans for infectious disease assay portfolio
  • Optimize product mix, pricing strategies, and portfolio lifecycle decisions
  • Identify gaps and opportunities for menu expansion and competitive differentiation
• Market Development
  • Analyze infectious disease testing trends, reimbursement dynamics, and clinical needs
  • Develop strategies to penetrate hospital labs, reference labs, and integrated delivery networks (IDNs)
  • Support expansion into emerging diagnostic segments
• Commercial Execution
  • Lead downstream product launches and commercialization campaigns
  • Develop promotional programs, digital campaigns, and demand generation initiatives
  • Collaborate with distribution partners and direct sales teams
• Customer & KOL Engagement
  • Build relationships with Key Opinion Leaders (KOLs), clinicians, and lab directors
  • Gather Voice of Customer insights to inform strategy and messaging
  • Represent the company at scientific meetings, conferences, and workshops
• Sales & Field Support
  • Develop sales tools, training materials, and clinical education content
  • Support field teams with competitive positioning and objection handling
  • Respond to product-related inquiries from customers and sales teams
• Work Experience, Skills and Education Required
  • Bachelor’s degree in Life Sciences, Marketing, or related field; MBA preferred
  • 5–10+ years of experience in IVD, diagnostics, or infectious disease marketing
  • Strong understanding of infectious disease diagnostics and clinical workflows
  • Experience with Elisa/IFA assay/reagent commercialization and distribution channels
  • Proven ability to translate clinical value into commercial success
  • Travel up to 30%

Location

GRN West Palm Beach
9897 Lake Worth Road, Suite 202
Lake Worth, FL 33467 USA