Senior executive/ assistant manager - social & content

Principal Accountabilities -

Social Media Marketing

Manage social media brand pages and ensure high level of engagement on digital brand properties Plan, ideate, create and execute social media calendars and posts Conceptualize and work with agencies to create brand content and digital collateral Write ad copies, and social media copies for the media campaigns and SMM platforms Research industry-related topics and pitch for new blog ideas. Create, conceptualize and proofread blog content for relevant topics Script writing for AVs and documentaries and forming Long-term content strategy and marketing ideas Ability to adhere to the brand voice, research, and identify target audience preferences and trends Write marketing copy to promote our products/services

Website Management & SEO

Create and curate blogs for various sites and align with SEO requirements by digital marketing teams. Work with agencies regularly to maintain SEO and SEM practices. Ensure that all communication collaterals (within and outside the team) follow brand standards and guidelines.

Software and hardware skills

Basic knowledge of Premier Pro, Adobe audition, Adobe suite for video and audio editing Basic knowledge of Photography and Videography for online content creation

Online Reputation Management (ORM)

Observe and manage online reputation on all social media platforms and work with agencies for suitable responses Proactive response ready mechanism built in for crisis communication.

Multimedia creation

Video and photo editing skills will be a plus Develop presentations, reports, films, AVs and video concepts for various projects, and internal reviews

Candidate Specifications -

The ideal candidate should be well versed in writing Hindi copies for social, campaigns, blogs and other platforms as well, while being good at the English counter-parts as well. Must have excellent content creation/language/writing skills Should have excellent communication skills, strong interpersonal skills, a natural drive to achieve, and good execution skills Ability to lead projects on their own and adhere to tight delivery deadlines