Strategic Brand Consultant (FMCG)Engagement Type: Project-based / Full Time / ConsultantExperience: 8–15 yearsBackground: FMCG brands + Agency experience (mandatory)

Sociapa · Uttar pradesh, India

Role Overview

We are looking for a Strategic Brand Consultant with strong FMCG exposure and hands-on agency experience to lead brand strategy, GTM planning, and integrated media strategy for multiple food & consumer brands.

This role will work closely with leadership, planning, creative, and performance teams to build sharp brand narratives backed by solid media logic and execution-ready plans.

Key Responsibilities

• Brand & Business Strategy
• Develop brand positioning, category frameworks, and communication territories
• Build GTM strategies for launches, relaunches, and market expansions
• Define brand architecture and long-term growth roadmap
• Translate business objectives into clear brand KPIs
• Media & Communication Strategy
• Create integrated media plans (Digital + Offline)
• Lead AOP planning (Quarterly / Annual)
• Define media mix, budget allocation, phasing, and reach-frequency logic
• Align media strategy with creative idea and consumer journey
• Work closely with performance teams on funnel strategy

Consumer & Market Intelligence

• Conduct category, competitor, and consumer insight analysis
• Identify white spaces and emerging trends in FMCG
• Use data (sales, media, digital, ORM, social listening) to sharpen strategy
• Build insight-led storytelling, not generic decks

Client & Internal Collaboration

• Act as strategic SPOC for senior client stakeholders
• Guide creative, content, and media teams with clear strategic inputs
• Review and elevate decks before client presentations
• Ensure strategic consistency across all brand touchpoints

Required Skill Set

• Proven experience with FMCG brands (Food, Dairy, Staples, Nutrition preferred)
• Strong agency background (Creative / Media / Integrated agencies)

Deep understanding of:

• Brand strategy
• Media planning & buying logic
• Digital ecosystems (Social, Search, Influencer, Programmatic)
• Ability to connect business goals → insight → idea → media
• Excellent presentation & storytelling skills
• Comfortable with both strategy thinking and execution realities

Nice to Have

• Experience working on national / regional FMCG brands
• Exposure to rural + urban media planning
• Experience with retail & on-ground activations
• Prior consulting or CXO-level advisory exposure

Why This Role Is Critical

• FMCG brands need thinking partners, not just execution
• We are building long-term brand platforms, not campaign-only ideas
• You will influence how brands are built, scaled, and sustained
• Ideal Consultant Profile
• Thinks like a brand owner
• Understands media economics
• Can challenge briefs constructively
• Believes in insight-first, execution-aware strategy

To apply, please share your updated CV with or