Assistant manager - b2c

About Umang Consumer Products Pvt. Ltd.

Umang Consumer Products Pvt. Ltd. is the B2 C-D2 C arm of Umang Global Group. The consumer division focuses on building and scaling wellness and nutraceutical brands, combining in-house manufacturing capabilities with third-party partnerships to deliver end-to-end consumer products. The vertical is relatively new and operates in a fast-paced, high-ownership environment.

Role Overview

We are looking for an Assistant Manager – B2 C with 2-3 years of experience, who can drive structured execution while scaling the B2 C vertical from the ground up. The role spans operations, product development coordination, vendor management, regulatory compliance, marketing, and market research & analysis, with a strong hand in pricing strategy and overall business growth of the B2 C vertical.

Key Responsibilities

Product Development & R& D Coordination

Coordinate with R& D teams for product development, formulation validation, and feasibility assessments Follow up with R& D for technical documentation, including COAs, product specifications, and compliance requirements Track manufacturing progress with production teams and ensure timely execution of orders; coordinate procurement and availability of raw materials

Operations & Vendor Management

Manage ongoing operations of an acquired consumer brand, ensuring continuity in processes and execution Support development and implementation of SOPs and structured workflows to improve operational efficiency Manage third-party vendors for capsule filling, packaging, and labelling activities; monitor vendor timelines and ensure adherence to delivery schedules Manage packaging material planning and coordinate with packaging vendors for timely supply Plan inventory allocation for Amazon FBA and D2 C channels; create Amazon FBA shipment plans Coordinate label development, including label & artwork finalization, specifications, and vendor alignment

Regulatory Compliance & Finance

Ensure compliance with regulatory requirements such as FSSAI, GST, and IEC documentation and approvals Oversee inventory records and timely monthly submission of accounting documents to the Finance team Maintain records of invoices, payments, and operational documentation for reference and audit purposes; coordinate with the accounts team for invoice tracking and timely payment processing

Marketing & E-commerce

Ensure marketing activities are carried out for both brands, including social media and website Coordinate with the third-party category team for managing e-commerce activities of the wellness brands Coordinate go-to-market execution across teams and ensure readiness for product launches- overseeing marketing creatives such as brochures, labels, ads, etc.

Market Research & Pricing Strategy

Conduct market research and competitor benchmarking to assess product positioning Develop and maintain cost and pricing sheets, including margin analysis, to support pricing strategy

Cross-functional Coordination & Team Support

Coordinate cross-functional activities across R& D, marketing, operations, legal, and external vendors to ensure alignment from product development to market launch Act as a central point of coordination to ensure smooth execution of ongoing projects Support hiring, onboarding, and training coordination as part of team expansion