Creative Content Strategist

WrapLab · Islamabad, Pakistan

We’re looking for a Creative Content Strategist to develop fresh content ideas, campaign narratives, product launch concepts, captions, hooks, scripts, and creative briefs for Wrap Lab.

Key Responsibilities

Develop content ideas for social media and campaigns

Create hooks, captions, scripts, and campaign concepts

Plan content themes for product launches and offers

Research trends, competitors, and audience insights

Brief designers, editors, and content creators

Support shoots, reels, and creative execution

Maintain brand voice and content consistency

Review content performance and improve future ideas

This Role is for Someone

Thinks in ideas, hooks, campaigns, and stories

Can work with designers and creators to bring ideas to life

Understands social media but is not only a content scheduler

Can write well and also think visually

Enjoys food, brand building, campaigns, and creative execution

This Role is NOT for

Pure SEO content writers

Social media posters who only schedule content

Managers who only delegate and do not create ideas

Designers who only want to execute visuals without content strategy