ZSM Bahawalpur

LIPTON Teas and Infusions · Bahawalpur division, Pakistan

• Oversee sales operations for a designated zone or region within the tea business.
• Develop and execute sales strategies to achieve company objectives and targets.
• Establish strong relationships with distributors, retailers, and trade partners.
• Analyse market trends, customer preferences, and competitor activities to optimize sales.
• Ensure the consistent availability of stock across the zone through effective distribution management.
• Drive brand visibility and market penetration within the assigned region.
• Monitor and improve the overall performance of the sales team.

Key Responsibilities:

Sales Strategy & Planning

• Develop and implement zonal sales strategies aligned with national goals.
• Set sales targets for the zone and individual teams.
• Design action plans to achieve sales growth and market share.
• Business KPIs Drive PQA agenda
• Conduct regular team meetings to review performance and provide guidance.
• Identify training needs and provide coaching to enhance team effectiveness.

Market Development

• Expand market presence by identifying new opportunities within the zone.
• Collaborate with the marketing team to roll out promotional activities.
• Ensure proper placement and visibility of tea products at all points of sale.
• Build and maintain relationships with distributors and trade partners.
• Ensure optimal inventory levels and timely delivery of products.
• Address trade concerns and resolve conflicts to maintain smooth operations.
• Track daily/weekly/monthly sales reports and take corrective action as needed.
• Monitor competitors' activities and adjust strategies accordingly.
• Conduct market visits to assess customer satisfaction and team performance.
• Ensure achievement of sales targets within the allocated budget.
• Manage and control trade spends and discounts efficiently.

Compliance & Reporting

• Ensure compliance with company policies, procedures, and ethical standards.
• Provide regular reports to senior management on sales progress, challenges, and opportunities.

Customer Relationship Management

• Develop strong relationships with key retailers and customers in the zone.
• Resolve customer complaints and ensure high levels of customer satisfaction.

This role is pivotal in driving business growth and ensuring that the tea brand remains competitive in the marketplace.