Social Media Manager

Kloth · Bangalore, India

Location: Bangalore

Experience: 2–3 years

Role: Full-time

Compensation : above market for the right person

Kloth is building a new way to shop for fashion — where you can see clothes on yourself, try what you love at home, and only pay for what you keep.

We’re looking for a Social Media Manager who lives and breathes fashion, creators and internet culture — someone who understands what makes people stop scrolling, share something with a friend, comment, and eventually shop.

This is not a role for someone who just maintains a content calendar.

We want someone who wants to build a fashion brand people obsess over.

• Own Kloth's content strategy across Instagram, Reels, Shorts and emerging social platforms.
• Build a high-volume experimentation engine across formats, hooks, creators, trends and storytelling styles.
• Develop recurring content formats that audiences recognize, love and come back for.
• Spot trends early and translate them into content relevant to Kloth and fashion.
• Write briefs, scripts, hooks and creative concepts — and execute them quickly.
• Track performance obsessively and continuously improve based on what actually works.
• Build systems that allow us to create viral content repeatedly rather than accidentally.

• Identify creators who are genuinely relevant to Kloth's audience.
• Own influencer outreach from first DM to long-term relationship.
• Negotiate collaborations, product seeding, barter and paid partnerships.
• Build a strong network of fashion creators who enjoy working with Kloth.
• Develop creative collaborations that feel native to the creator rather than like traditional advertising.
• Measure creator performance and double down aggressively on the partnerships that work.

• Hire and manage a team of content creation interns.
• Create clear briefs and workflows that help the team produce high-quality content quickly.
• Coach interns on ideation, shooting, editing, scripting and understanding social performance.
• Maintain a high bar while creating a culture of experimentation and speed.

You should be comfortable in front of the camera .

You don't necessarily need to be a professional creator, but you should be comfortable:

• Hosting videos
• Interviewing people
• Trying new formats
• Jumping onto trends
• Talking naturally about fashion
• Occasionally becoming one of the faces of Kloth's social presence

You are probably someone who:

• Has 2–3 years of experience in social media, content, influencer marketing or consumer brand marketing.
• Is genuinely a fashion person — you follow brands, creators, aesthetics and trends because you enjoy it, not because it's your job.
• Understands Instagram and short-form video deeply.
• Has a strong instinct for hooks, storytelling and why people share things .
• Can distinguish between content that looks pretty and content that actually performs.
• Is extremely high-energy and comfortable running lots of experiments.
• Moves fast and doesn't need a three-week approval cycle to publish an idea.
• Can shoot decent content yourself when required instead of always depending on an agency or production team.
• Enjoys meeting creators and building genuine relationships.
• Is comfortable managing younger content creators and bringing the best out of them.
• Is highly analytical about performance while still having strong creative instincts.
• Can look at a Reel with 3 million views and develop a hypothesis for why it worked .

Experience with Meta Ads / paid social marketing is extremely valuable.

You don't need to be a performance marketing specialist, but we'd love someone who understands:

• Creative testing for paid ads
• CTR, CPC, CAC and conversion
• How organic content can be repurposed into performance creatives
• How to identify winning creatives and create multiple iterations
• How paid and organic social can learn from each other

Within this role, your goal isn't simply to increase how much Kloth posts.

Your goal is to build a repeatable content machine that:

• Consistently produces breakout content
• Builds a recognizable Kloth personality
• Creates a growing community around fashion
• Builds strong relationships with hundreds of relevant creators
• Produces winning organic and paid creatives
• Turns attention into customers

Someone who sees a viral fashion Reel and thinks:

“Why did THAT work — and how do I make something 10x better tomorrow?”

• If your camera roll is full of saved fashion references, your Instagram algorithm knows you suspiciously well, and you're itching to build a fashion brand from the ground up — we'd love to hear from you.