Media Buyer - Performance Marketing

<p><strong>Role Overview: </strong> </p><p>MISHO is looking for a hands-on<strong> Media Buyer-Performance Marketing </strong> to manage and optimise paid advertising campaigns across Meta and Google. </p><p>The role will focus on campaign setup, audience targeting, budget allocation, performance monitoring, optimisation and reporting. You will work closely with the creative, e-commerce and marketing teams to ensure campaigns are executed accurately and efficiently across key markets. </p><p><br /></p><p><strong>Key Responsibilities: </strong> </p><ul><li>Set up, launch and manage paid campaigns across Meta Ads, Google Ads and other relevant advertising platforms. </li><li>Build campaign, ad-set and ad-group structures based on approved marketing objectives. </li><li>Manage daily budgets, bidding strategies, audiences, placements and campaign schedules. </li><li>Monitor campaign performance and optimise towards agreed targets such as ROAS, CAC, conversion rate and revenue. </li><li>Manage prospecting, retargeting, catalogue, shopping and product-launch campaigns. </li><li>Conduct structured tests across audiences, creatives, placements and bidding strategies. </li><li>Track budget pacing and ensure spend remains aligned with monthly and campaign-level plans. </li><li>Identify underperforming campaigns, audiences and creatives, and make timely adjustments. </li><li>Coordinate with the creative team on required ad formats, sizes, messaging and variations. </li><li>Share media-performance insights to help the marketing team understand which products, creatives and audiences are performing. </li><li>Maintain accurate campaign naming conventions, UTMs, tracking links and account documentation. </li><li>Support pixel, conversion-event, catalogue and product-feed checks in coordination with the e-commerce or technical team. </li><li>Prepare weekly and monthly reports covering spend, revenue, ROAS, CAC and key campaign learnings. </li><li>Stay updated on changes across Meta Ads, Google Ads and other relevant advertising platforms. </li> </ul><p><br /></p><p><strong>Requirements: </strong> </p><ul><li>3–5 years of hands-on experience managing digital advertising campaigns. </li><li>Strong working knowledge of Meta Ads Manager and Google Ads. </li><li>Experience working with e-commerce or DTC brands; fashion, jewellery, beauty or lifestyle experience is preferred. </li><li>Strong understanding of campaign structures, audience targeting, bidding, retargeting and budget optimisation. </li><li>Familiarity with Shopify, GA4, Google Merchant Center and product catalogues. </li><li>Ability to analyse campaign data and translate findings into practical optimisation decisions. </li><li>Strong attention to detail, particularly around budgets, tracking and campaign setup. </li><li>Comfortable working with spreadsheets and preparing performance reports. </li><li>Ability to manage multiple campaigns, markets and deadlines simultaneously. </li> </ul><p><br /></p><p><strong>Additional Details: </strong> </p><ul><li>Location: Mumbai (in-office role). </li><li>Please note that only shortlisted candidates will be contacted. </li><li>Interested candidates may also send their resumes to </li> </ul>