Consumer Strategy and operations

WNS · India

We are seeking an MBA-qualified professional with 5-6 years of experience in Consumer Insights, Market Research Operations, Program Management, or Business Operations. The ideal candidate will support Consumer Insights stakeholders by driving study governance, identifying research gaps, managing vendors and administrative processes, and ensuring smooth execution of consumer research initiatives. The role also includes supporting Quality Management System (QMS) activities, process governance, documentation management, and continuous improvement initiatives.

Key Responsibilities

Consumer Insights & Research Operations

• Partner with Consumer Insights stakeholders to support the planning and execution of research programs.
• Review existing consumer studies, historical learnings, and available data to identify business and knowledge gaps.
• Recommend new research opportunities, methodologies, and study approaches to address identified gaps.
• Assist in developing study protocols, research briefs, questionnaires, and supporting documentation.
• Track research projects and ensure timely execution of activities.
• Maintain knowledge repositories and facilitate sharing of consumer insights across teams.

Good to have –

• Vendor Management
• Administrative and documentation Support.
• Support SOP creation, review, maintenance and support with internal audits.

Required Qualifications

• MBA in Marketing, Business Administration, Analytics, Strategy, Operations, or related field.
• 5-6 years of experience in Consumer Insights/studies, Market Research, Business Insights, Research Operations, Program Management, or a related area.
• Strong analytical and problem-solving skills with the ability to identify insights, trends, and business opportunities.
• Understanding of consumer research methodologies and study lifecycle management.
• Experience supporting study design, protocol development, and research governance.
• Strong stakeholder management and cross-functional collaboration skills.
• Experience managing external vendors, agencies, contracts, budgets, and operational processes.
• Excellent communication, presentation, and organizational skills.

Preferred Qualifications

• Exposure to regulated industries such as Consumer Health, FMCG, Healthcare, or Pharmaceuticals.
• Experience in process improvement, operational excellence, or knowledge management initiatives.