Assistant Manager – D2C

Responsible for managing the end-to-end D2C website experience and operations , including website merchandising, product launches, promotions, CRO, A/B testing, performance tracking, and cross-functional execution to improve customer experience, conversion, and online business performance . Key Responsibilities 1. Website Merchandising & Customer Experience • Own end-to-end website merchandising across Homepage, Collections, PLPs, PDPs and Landing Pages. • Continuously optimize product discoverability, navigation and customer journeys to improve shopping experience. • Ensure website content is accurate, relevant and aligned with ongoing business priorities. • Benchmark leading D2C and ecommerce brands to continuously enhance the customer experience. • Maintain a best-in-class digital storefront through thoughtful merchandising and attention to detail. 2. D2C Operations & Business Execution • Own the day-to-day operational efficiency of the D2C website and app. • Execute promotional campaigns, product launches and sale events with accuracy and zero operational gaps. • Coordinate with cross-functional teams to ensure timely and seamless execution of business initiatives. • Identify opportunities to streamline workflows, improve processes and enhance operational efficiency. • Ensure all website updates are delivered with speed, accuracy and quality. 3. Conversion Rate Optimization (CRO) • Identify opportunities to improve website conversion through continuous experimentation. • Execute A/B tests and optimization initiatives across the customer journey. • Monitor customer behavior and identify friction points affecting conversion and engagement. • Work with Design, Product and Tech teams to implement customer experience improvements. • Stay updated with global ecommerce and D2C best practices to continuously improve website performance. 4. Business Insights & Execution Support • Monitor key D2C business and website performance metrics. • Prepare dashboards, reports and performance summaries to support business reviews. • Track the impact of merchandising changes, CRO experiments and promotional campaigns. • Surface trends, insights and operational observations to support data-backed decision making. • Support the D2C Manager with analysis required for planning and execution. 5. Strategic Execution • Execute high-impact D2C initiatives independently while partnering with the D2C Manager on strategic planning and prioritization. • Translate business strategies into actionable execution plans. • Coordinate with internal stakeholders to ensure projects are delivered on time. • Take ownership of execution from planning through successful implementation. • Drive projects with an ownership mindset and strong attention to detail.