Influencer Lead

Influencer Lead
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About the RoleBogg Bag is looking for an Influencer Lead / Manager to run our creator partnerships and own our TikTok Shop Creator Program end to end. This is a hands-on, high-output role for someone who lives and breathes creator culture — you know what makes a video stop the scroll, you can spot a rising creator before their engagement blows up, and you're just as comfortable negotiating a rate as you are dreaming up a concept for a summer beach-tote campaign.You'll sit at the intersection of influencer marketing and TikTok Shop commerce, managing the full creator lifecycle — sourcing, outreach, negotiation, briefing, content review, and performance tracking — while helping shape the creative direction of our campaigns.What You'll DoInfluencer Sourcing & OutreachIdentify and recruit creators across TikTok, Instagram, YouTube, and emerging platforms who fit Bogg Bag's brand and audienceUse influencer marketing software to manage sourcing, outreach, and relationship tracking at scaleManage a growing pipeline of creator relationships, from first DM to long-term ambassadorBuild and maintain strong working relationships with creator management teams and talent agencies, negotiating rates and deliverables directly with themStay ahead of trends, sounds, formats, and cultural moments to identify creators and concepts before they peakTikTok Shop Creator Program ManagementOwn and run Bogg Bag's TikTok Shop Creator Program, from recruiting new creators to managing ongoing affiliate relationshipsSet and adjust commission structures, sample/product seeding strategy, and creator incentives to drive GMVMonitor the Creator Marketplace daily to identify and activate high-potential creatorsTrack program performance (GMV, content volume, conversion, creator retention) and report on what's workingCampaign & Content DevelopmentDevelop original creative concepts for seasonal launches, collabs, and always-on content (you'll work closely with the team on drops and new product releases)Identify high-performing content and creators, and iterate off of what's working to fuel new concepts and briefsBrief creators clearly while leaving room for their authentic voiceReview and provide feedback on creator content to ensure brand fit and performance potential before it goes liveEvaluate creator content and performance data to identify what will translate well across paid channelsSecure whitelisting/creator paid usage rights to enable content for paid social amplificationPartner cross-functionally with performance marketing, social, and creative to align influencer content with paid media and organic strategyOperations & ReportingBuild and maintain organized systems (trackers, calendars, briefs) to keep a fast-moving program running smoothlyOwn regular reporting on influencer and TikTok Shop program performance (GMV, ROI, engagement, top creators) for leadershipAnalyze campaign and program performance, turning data into recommendations for what to scale, cut, or test nextWhat You Bring3–5 years of experience in influencer marketing, creator partnerships, or social/affiliate marketing — ideally at a DTC or consumer brandDirect experience running or involvement in a TikTok Shop Creator Program or affiliate program xzbcwsv A track record of creative, effective influencer outreach — you can write a pitch that stands out in a crowded DM inboxStrong organizational chops — you can juggle dozens of creator relationships, deadlines, and deliverables without dropping the ballA self-starter mentality — you spot opportunities and act on them without waiting to be toldSharp instincts for internet culture, trends, and what makes content actually perform (not just look good)Excellent written communication, negotiation, and relationship-building skills, including experience working directly with creator management teams and agenciesExperience using influencer marketing software for outreach, tracking, and relationship managementAbility to identify high-performing content and translate those learnings into new concepts and briefsUnderstanding of paid social performance and what organic creator content is likely to succeed when whitelisted or boostedComfortable pulling together clear, digestible reporting for management on program and campaign performanceFamiliarity with creator/affiliate platforms (TikTok Creator Marketplace, GRIN, Aspire, CreatorIQ, etc.) is a plus