Senior Media Planner

Lyxel&Flamingo (L&F) · India

Designation – Team Lead – Integrated Media Planner

Location – 1st Floor, Tower-A, UNITECH CYBER PARK, Durga Colony, Sector 39, Gurugram, Haryana 122003

Days of working – 5 (Sat& Sun fixed off)

About the Role-

We are looking for a Team Lead – Integrated Media Plannin g with 5–8 years of experienc e in developing and executing integrated media strategies across Offline and Digital Paid Media.

The ideal candidate should have hands-on experience i n TV, Print, Radio, OOH, Cinema, and Activatio ns, along with a strong understanding o f Digital Paid Med ia, includin g Google, Meta, YouTube, Display, Programmatic, LinkedIn, and OTT

The role requires a strategic planner who can build impactful media plans, manage client relationships, collaborate with internal teams, negotiate with media partners, and drive campaign performance across channels.

Key Responsibilities

• Develop integrated media strategies aligned with client objectives and budgets.
• Plan and execute campaigns across TV, Print, Radio, OOH, Cinema, Activations, and Digital Paid Media .
• Prepare media plans, budget allocations, cost estimates, release orders, and campaign documentation.
• Negotiate with media owners, publishers, and vendors to maximize campaign efficiency and ROI.
• Monitor campaign performance, analyze results, and recommend strategic optimizations.
• Present media strategies, campaign reports, and post-campaign analyses to clients.
• Collaborate with Creative, Account Management, Strategy, and Performance Marketing teams.
• Support new business pitches with innovative media recommendations.
• Stay updated on industry trends, emerging media platforms, and consumer behaviour.
• Mentor junior team members and ensure timely campaign execution.

Requirements

• 5–8 years of experience in Media Planning within an Advertising or Media Agency.
• Strong expertise in Offline Media Planning (TV, Print, Radio, OOH, Cinema, and Activations).
• Good understanding of Digital Paid Media (Google Ads, Meta Ads, YouTube, Display, Programmatic, LinkedIn Ads, OTT).
• Strong experience in Media Buying, Budget Planning, and Vendor Negotiation.
• Excellent client management, communication, and presentation skills.
• Strong analytical and stakeholder management abilities.
• Advanced proficiency in Microsoft Excel and PowerPoint .

Why Join Lyxel & Flamingo?

• Work on integrated campaigns across Offline and Digital Media .
• Collaborate with leading brands across diverse industries.
• Be part of a fast-growing integrated marketing and technology agency.
• Strong opportunities for learning, leadership, and career growth.