Director of Digital Content & Social Media

Job Title: Director of Digital Content & Social MediaLocation: On Site - Miami, Florida, United StatesSalary: $135,000-$150,000 + 20% bonus Skills: Social Media, Digital Marketing, Hospitality Marketing

Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.
About the Hospitality Company / The Opportunity:Join a mission-driven company in the hospitality industry, creating memorable guest experiences through thoughtful service, distinctive storytelling, and a commitment to community and the environment. As Director of Digital Content & Social Media, you will shape how a portfolio of hospitality brands connects with guests across social media, websites, email, and mobile platforms. This leadership opportunity blends creative direction with digital strategy and operational excellence.
Responsibilities:Lead digital content strategy across social media, websites, email, mobile platforms, and emerging channels, aligning work with brand and business priorities.Set editorial, creative, and governance standards to deliver a consistent brand experience across properties and digital touchpoints.Lead, mentor, and develop a high-performing team while providing strategic direction to agency partners and external vendors.Advise property marketing teams and guide integrated content calendars, approvals, and campaign execution.Oversee website, CMS, app, and email content, ensuring it is current, engaging, optimized, and aligned with business goals.Direct social-first and editorial content production, including photography, video, short-form content, blogs, and long-form storytelling.Partner with brand, PR, influencer, food and beverage, digital performance, and property teams on integrated campaigns.Analyze channel performance and consumer insights, recommending improvements to engagement, audience growth, and business results.
Must-Have Skills:10+ years leading digital content, social media, and integrated marketing for a luxury, lifestyle, hospitality, or consumer brand.Demonstrated success building enterprise-level digital content and social strategies that support brand awareness, engagement, and business performance.Proven experience leading teams and managing agency partners and external vendors.Experience directing creative production, including photo and video shoots, creative direction, and editorial development.Strong knowledge of social media, websites, email marketing, and mobile content strategy, with a track record of maintaining brand consistency across channels.Experience with CMS platforms such as Drupal or WordPress, including website content strategy, digital merchandising, and user experience principles.Knowledge of CRM and email marketing platforms, such as Salesforce Marketing Cloud, and lifecycle communications.Excellent editorial judgment, visual storytelling instincts, and understanding of social platform trends and algorithms.Analytical ability to use performance data and consumer insights to optimize content and inform decisions.Strong leadership, communication, presentation, organization, and cross-functional collaboration skills.Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience.Ability to travel as needed for content productions, hotel openings, brand events, and property collaboration.Applicants must submit a portfolio and/or social media accounts featuring content they have shot and edited.
Nice-to-Have Skills:Experience with global and emerging social platforms, including Douyin, RED, WeChat, and Weibo. xzbcwsv Experience in luxury hospitality or managing digital content across a multi-property brand portfolio.