Senior Manager - Activation

Publicis Groupe · Gurugram, India

Job Description:

Experience Required: 4-7 years

Role Overview:

We are looking for a highly driven and execution-focused Manager / Senior Manager – Influencer Activation to lead end-to-end influencer marketing campaigns across brands. The ideal candidate will own campaign planning, execution, creator relationships, stakeholder management, and team coordination while ensuring seamless delivery and high-quality campaign outcomes.

The role requires strong experience in influencer marketing, campaign execution, creator partnerships, client servicing, and cross-functional collaboration within an agency environment. Key

Responsibilities:

• Lead end-to-end execution of influencer marketing campaigns across Instagram, YouTube, LinkedIn, and emerging social platforms.

• Develop activation strategies aligned with campaign objectives and brand goals.

• Build and manage relationships with creators, talent managers, agencies, and platform partners.

• Own campaign timelines, budgets, deliverables, approvals, and execution from kickoff to closure. • Oversee influencer sourcing, negotiations, commercials, contracts, and onboarding.

• Ensure brand briefs are executed accurately while maintaining quality standards and timelines.

• Manage campaign reporting, performance tracking, and post-campaign analysis with actionable insights.

• Collaborate closely with strategy, creative, media, production, and client servicing teams.

• Mentor and guide junior activation executives while ensuring operational excellence. • Identify process improvements to enhance campaign efficiency and scalability. • Stay updated on influencer trends, platform updates, AI tools, and the evolving creator ecosystem. • Contribute to creator strategy, content direction, and campaign ideation.

Requirements:

• 4–7 years of experience in influencer marketing, creator partnerships, or digital campaign execution.

• Proven experience managing multiple large-scale influencer campaigns simultaneously.

• Strong understanding of influencer ecosystems, social media platforms, and branded content.

• Experience handling influencer negotiations, commercials, and stakeholder management.

• Excellent communication, project management, and organizational skills.

• Ability to manage multiple priorities in a fast-paced agency environment.

• Proficiency in MS Excel, Google Sheets, campaign tracking, and reporting tools.

• Agency experience is preferred

Preferred Skills:

• Strong network of creators, influencers, talent managers, and agencies.

• Experience with influencer marketing platforms and analytics tools.

• Familiarity with AI-powered tools for influencer discovery, campaign management, and reporting. • Strong analytical mindset with the ability to derive actionable insights from campaign data.