Performance Marketer

Bluemount Solutions · Karachi division, Pakistan

Job Description

Key Responsibilities

• Plan, launch, and manage paid campaigns on Meta (Facebook & Instagram) and TikTok
• Optimize campaigns for conversions, ROAS, and lead quality
• Build and manage audiences, including retargeting and lookalike audiences
• Monitor campaign performance and provide actionable insights
• Conduct A/B testing of creatives, ad copy, and funnels
• Scale successful campaigns while maintaining profitability
• Collaborate with design and content teams to develop high-performing creatives

Job Specification

Requirements

• Proven hands-on experience managing Meta Ads and TikTok Ads
• Strong understanding of Meta Pixel and TikTok Pixel
• Experience with conversion tracking, event setup, and attribution
• Strong analytical and data-driven mindset
• Hands-on experience with Meta Ads Manager and TikTok Ads Manager
• Ability to analyze campaign data and make optimization decisions