Senior Director, Retail Content & Operations

dentsu · United States

Job Description:

The Senior Director, Retail Content & Operations will lead retail content, digital shelf and marketplace operations for Dentsu Commerce clients across Amazon, Walmart, TikTok Shop and other priority commerce platforms.

This role will help brands improve how their products are found, presented and purchased across digital commerce environments. The Senior Director will bring together retail content, marketplace operations, SEO and emerging GEO capabilities while partnering closely with Dentsu Commerce Media, Creative, Social Commerce and Analytics teams.

Key Responsibilities

Retail Content & Digital Shelf

• Lead retail content and digital shelf strategy across Amazon, Walmart and priority retailers
• Oversee PDP optimization including titles, copy, imagery, enhanced content and brand stores
• Develop scalable approaches to content auditing, optimization and syndication
• Use digital shelf and performance data to identify opportunities to improve discoverability and conversion
• Partner with Creative teams to translate commerce insights into stronger retail content

Marketplace Operations

• Lead marketplace operations across Amazon, Walmart Marketplace and TikTok Shop
• Oversee catalog health, item setup, product feeds, variation management and promotional readiness
• Support new product launches and marketplace expansion
• Identify and resolve operational issues affecting availability, discoverability and conversion
• Establish efficient workflows and standards for ongoing marketplace management

Retail SEO & GEO

• Lead organic retail search strategy across Amazon and Walmart
• Develop Dentsu Commerce capabilities around Generative Engine Optimization (GEO) and AI-powered shopping discovery
• Optimize product content for emerging experiences such as Amazon Rufus and other AI shopping assistants
• Connect keyword, search and digital shelf insights to content recommendations
• Partner with Retail Media teams to connect paid and organic search strategies

TikTok Shop Operations

• Oversee the operational foundation for client TikTok Shops, including catalog, product feeds, merchandising and promotions
• Partner with Social Commerce teams responsible for creator, affiliate and paid activation
• Ensure products and storefronts are optimized and operationally ready to convert demand

Client & Capability Leadership

• Serve as a senior client lead for retail content and marketplace operations
• Develop repeatable playbooks, tools and best practices that can scale across Dentsu Commerce clients
• Evaluate technology and automation opportunities that make content and marketplace operations more efficient
• Support new business pitches and identify opportunities to expand existing client relationships
• Manage and develop a team of retail content and marketplace specialists

What We're Looking For

• 10+ years of experience in ecommerce, retail content, digital shelf or marketplace operations
• Strong expertise across Amazon and Walmart
• Experience with Amazon Vendor Central and/or Seller Central and Walmart marketplace environments
• Experience with TikTok Shop strongly preferred
• Strong understanding of retail SEO, digital shelf optimization and organic product discoverability
• Familiarity with emerging GEO and AI shopping experiences
• Experience with commerce platforms such as Salsify, Syndigo, Pacvue or similar
• Strong client leadership and cross-functional collaboration skills
• Experience managing teams and delivering work across multiple clients

The annual salary range for this position is $136,850 -$188,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

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Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.