Content Writer (B2B SaaS)

AppVentory · India

Content Writer with experience in B2B SaaS to create high-quality, engaging content that educates, informs, and connects with our target audience. The ideal candidate can simplify complex software concepts into clear, value-driven content while maintaining a consistent brand voice.

You'll collaborate with the Marketing, Product, and Customer Success teams to create content for our website, product messaging, customer education, and thought leadership. While AI tools may be used to improve efficiency, we value content that is thoughtfully written, refined, and authentically human.

What You'll Do

• Research industry trends, customer pain points, and product topics to create original, insightful content.
• Write and maintain high-quality content for website pages, landing pages, blogs, product pages, case studies, whitepapers, eBooks, newsletters, and email campaigns.
• Create content that supports product launches, feature announcements, customer education, and sales enablement.
• Collaborate with Product, Marketing, and Customer Success teams to translate technical concepts into engaging, customer-friendly content.
• Edit, proofread, and optimize content for clarity, consistency, grammar, and brand voice.
• Conduct keyword research and apply SEO best practices to improve organic visibility.
• Identify content gaps and recommend new content opportunities based on customer needs and business priorities.
• Leverage AI writing tools responsibly for research, ideation, and drafting while ensuring all published content is original, human-centric, and not fully AI-generated.
• Ensure content aligns with business objectives and contributes to customer engagement and lead generation

What We're Looking For

• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
• 4+ years of content writing experience in a B2B SaaS or software product company (mandatory).
• Proven experience writing website content, landing pages, blogs, whitepapers, case studies, newsletters, and product documentation.
• Excellent research, writing, editing, and proofreading skills with exceptional attention to detail.
• Strong ability to write about technical or software products in a clear and engaging manner.
• Good understanding of SEO principles and content optimization.
• Experience using AI writing tools to enhance productivity while maintaining high-quality, human-written content.
• Strong command of written English with the ability to adapt tone and messaging for different audiences.
• Ability to work independently, manage multiple priorities, and meet deadlines in a remote environment.
• A portfolio showcasing B2B SaaS or software product writing samples is required.

We are a SaaS/software product company, and this role is focused on building our brand and pipeline through strategic content creation and distribution. This position is strictly for candidates with prior experience in B2B SaaS or software product companies, where they have independently managed both content production and content marketing initiatives.

***Note: You can also share your CV with portfolio at roshni.chaudhary@appventory.com.