Senior creative strategist

Creative Strategist – Copywriter (Automobile Brands)

Location

Mumbai

About the Role

We are looking for a Creative Strategist – Copywriter with a passion for automobiles and storytelling. The ideal candidate will be responsible for developing creative campaigns, crafting compelling brand narratives, and creating impactful content for leading automobile brands across digital and integrated platforms.

Key Responsibilities

Develop creative and communication strategies for automobile brands. Create campaign concepts, brand narratives, taglines, and content pillars. Write engaging copy for social media, digital campaigns, websites, films, CRM, and other marketing assets. Conceptualize and write scripts for brand films, product launches, and social content. Translate product features, innovations, and consumer insights into compelling communication. Collaborate with designers, strategists, account managers, and production teams to execute campaigns. Stay updated on automotive trends, consumer behavior, mobility innovations, and cultural trends. Present creative ideas and strategic recommendations to internal teams and clients.

Requirements

2–3 years of experience in copywriting, creative strategy, or content strategy. Prior experience working on automobile brands is preferred. Strong portfolio showcasing integrated campaigns, digital content, and copywriting work. Excellent writing, storytelling, and conceptual thinking skills. Ability to simplify complex product and technical information into engaging consumer communication. Strong presentation and communication skills.

Preferred Skills

Experience in an advertising, digital, or integrated marketing agency. Scriptwriting experience for digital films, product videos, and branded content. Understanding of automotive consumer journeys and market trends. Ability to work across multiple campaigns in a fast-paced environment.

What We're Looking For

A creative storyteller with a strategic mindset. Someone passionate about automobiles, culture, and innovation. A proactive team player who can transform insights into memorable campaigns and brand experiences.