Paid Social Specialist

Paid Social Specialist Location: Perungudi, Chennai (Work From Office) Experience: 2 Years Work Timings: Monday to Friday | 02:00 PM – 12:00 AM IST About BigBoost AI BigBoost AI is a performance marketing agency helping global B2C brands scale through data-driven paid media, creative strategy, and analytics. We work with clients across the US, UK, Middle East, and India, delivering measurable business growth through high-performance campaigns. Website: About the Role We are looking for a Paid Social Specialist with strong execution capabilities in Meta Ads to manage and optimize campaigns for US & UK B2C clients. This is an execution-focused role where attention to detail, analytical thinking, and client communication are equally important. What You'll Do • Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram. • Monitor campaign performance and implement optimization strategies to improve ROAS, CPA, CAC, and conversion volume. • Build campaign structures, audience strategies, retargeting funnels, budget allocation, creative testing, and scaling strategies. • Collaborate with the creative team by providing actionable insights on ad creatives, copy, and performance trends. • Build performance reports and present campaign insights to clients. • Work closely with creative, analytics, and account management teams to drive campaign success. • Independently manage day-to-day campaign execution while communicating confidently with US & UK clients. What We're Looking For • 2 years of hands-on experience in Meta Ads within a performance marketing agency. • Experience managing B2C paid social campaigns for US and/or UK markets. • Strong understanding of Meta Ads Manager, Meta Pixel, Conversion API (CAPI), GA4, Google Tag Manager, and Looker Studio. • Experience in audience building, campaign scaling, A/B testing, attribution analysis, and performance optimization. • Excellent verbal and written communication skills with client-facing experience. • Strong analytical mindset with the ability to translate data into actionable optimizations. This Role Is Not For • Candidates with primarily SEO, Organic Marketing, or Content Marketing experience. • Candidates whose experience is predominantly B2B performance marketing. • Candidates without performance marketing agency experience. • Candidates focused primarily on Google Ads, Search Engine Marketing, or Brand Marketing. If you enjoy executing high-impact paid social campaigns and want to work with global B2C brands in a fast-paced agency environment, we'd love to hear from you.