Junior copywriter

Tonic Worldwide · Mumbai metropolitan region, India

Title: Junior Copywriter

What you'll do Write copy across social, digital, integrated campaigns, films, websites and presentations. Develop campaign ideas with designers, strategists and the wider creative team. Bring brand voices to life across multiple categories and platforms. Translate briefs into sharp, culturally relevant creative ideas. Present work confidently, iterate based on feedback, and keep raising the bar. Stay plugged into culture, trends, advertising and everything people are talking about.

What we're looking for 1–2 years of advertising or digital agency experience. A portfolio that shows strong conceptual thinking, not just good writing. Excellent command of English with great attention to detail. Someone who thinks beyond captions and enjoys solving creative problems. Comfortable juggling brands and deadlines. Curious, collaborative and always looking to make the work better.

Bonus points if you Naturally spot insights in everyday conversations. Rewrite ad copy in your head. Have opinions on campaigns, not just captions. Believe the best copy is often the simplest.