Executive

Job Description - Offline Media Planner (Entry Level)
Location: Gurgaon
About the Role
We are looking for a highly motivated and detail-oriented professional to join our team as an Offline Media Planner. This role offers an opportunity to work across traditional media channels, supporting the planning, execution, and analysis of campaigns for leading brands.
The ideal candidate should have a strong interest in media, consumer behavior, market trends, and campaign planning.
Key Responsibilities
Support the development of media plans across traditional channels including Television, Print, Radio, Cinema, and Out-of-Home (OOH)
Assist in media research, audience analysis, and competitive benchmarking
Coordinate with media partners, publishers, broadcasters, and internal teams for campaign execution
Prepare media plans, schedules, release orders, and campaign documentation
Monitor campaign delivery and maintain campaign trackers and reports
Analyse campaign performance and provide insights for optimization
Support client servicing teams with data, reports, and media recommendations
Track industry trends, audience consumption patterns, and media innovations
Ensure timely execution and reporting of campaigns
Eligibility Criteria
0-2 years of experience in Media Planning, Advertising, Marketing, or related fields
Freshers with internships in media agencies, advertising agencies, or marketing roles are encouraged to apply
Bachelor’s degree in marketing, Mass Communication, Advertising, Media Studies, or a related field
Required Skills
Strong interest in traditional media and advertising
Good analytical and numerical abilities
Strong communication and presentation skills
Proficiency in Microsoft Excel and Power Point
Ability to work with large datasets and reports
Attention to detail and strong organizational skills
Ability to work in a fast-paced agency environment
Good to Have
Internship experience in a media agency or advertising agency
Basic understanding of media planning metrics such as Reach, Frequency, GRPs, CPRP, and TRPs
Familiarity with media research tools and audience measurement concepts
What You'll Gain
Opportunity to work on leading national and global brands
Exposure to TV, Print, Radio, OOH, and Cinema planning
Hands-on experience in media strategy, planning, and campaign execution
Strong learning and career growth opportunities within a leading media agency
Preferred Candidate Profile
0-2 years of experience
Strong academic background
Passion for media, advertising, and consumer insights
Eagerness to learn and build a career in offline media planning
Comfortable working with data, reports, and presentations in an agency environment