Marketing Director – B2B Membership organisation

The OpportunityUnyk Solutions is exclusively partnering with a fast-growing, high-profile membership organisation representing a significant and influential sector of the UK economy, to find their next Marketing Director.This is a rare chance to join a small, ambitious organisation at the heart of national policy and business conversations — sitting on the Executive Leadership Team and shaping how a growing membership base engages with the brand.The RoleAs Marketing Director, you’ll own the full marketing remit for engaging members, corporate partners, sponsors and wider stakeholders — including senior figures at some of the best-known businesses in the UK, government and policymakers, and the media.You’ll lead a small team (Marketing Manager and Marketing & Communications Executive), sit on the Executive Leadership Team alongside the CEO and fellow Directors, and be a genuinely pivotal voice in how this organisation grows its influence and its membership.Key responsibilities include:Developing and delivering the marketing and brand strategy to build recognition and reputationTranslating member insight into targeted marketing plans that attract, engage and retain members — subscription/membership growth and retention sits at the core of this roleOwning brand positioning and reputation developmentLeading a new website build and digital-first transformationManaging the annual marketing budgetDriving multi-channel campaigns — digital, print, media, social and direct marketing — to grow awareness and membershipBuilding strong relationships with the Board, colleagues and external stakeholdersWhat We’re Looking For10+ years’ marketing experience, with at least 3 years in a similar senior/leadership roleProven experience in a membership, association, or subscription-based organisation is highly desirable — you understand what drives member acquisition, engagement and retention, and how to market to a defined community rather than a mass consumer audienceA track record of leading and developing a marketing teamStrong all-round marketing credentials: content, CRM, social, SEO, email marketing and marketing automationProven experience engaging Board-level, C-suite, B2B and high-net-worth stakeholdersCommercially astute and entrepreneurial — comfortable in a small, fast-moving organisation where priorities shift and pace mattersA confident, visible leader who’s equally happy setting strategy and rolling up their sleevesWhat’s on OfferThe opportunity to shape the strategic direction of a growing, influential organisation with genuine national reach — working closely with senior business leaders and playing a direct role in a mission-driven movement. A collaborative, flexible, supportive culture where impact matters more than hierarchy. #J-18808-Ljbffr