Senior Sales Officer

SoTalent · India

Senior Sales Officer

Location: Mumbai, Mahārāshtra, India (Fully Onsite)

Industry: Personal Care Product Manufacturing

Work Setting: Fully Onsite

Are you passionate about driving sales growth, building strong customer relationships, and creating market-winning strategies in a dynamic FMCG environment?

We are seeking a Senior Sales Officer to drive business growth, expand market presence, and strengthen customer partnerships within an assigned territory. This role is ideal for a results-oriented sales professional who thrives on developing innovative sales strategies, identifying new business opportunities, and delivering sustainable revenue growth.

About the Role

As a Senior Sales Officer, you will be responsible for executing sales strategies, managing customer relationships, and achieving territory objectives. You will work closely with customers, distributors, and internal stakeholders to maximize market penetration, increase product visibility, and drive business performance. The role requires strong analytical skills, commercial acumen, leadership capabilities, and a passion for delivering exceptional customer experiences.

Key Responsibilities

• Develop and execute effective sales strategies to drive revenue growth and increase market share within the assigned territory.
• Build and maintain strong relationships with customers, distributors, retail partners, and key stakeholders.
• Identify emerging market trends, customer needs, and competitive activities to uncover new business opportunities.
• Leverage market insights and sales data to optimize territory performance and improve sales effectiveness.
• Lead and collaborate with cross-functional teams to execute targeted sales and promotional initiatives.
• Conduct regular customer visits and business reviews to strengthen partnerships and identify growth opportunities.
• Expand penetration of existing products while supporting the introduction and adoption of new product offerings.
• Prepare and maintain sales reports, performance analyses, and territory updates for management review.
• Gather and share competitive intelligence and market feedback to support business planning activities.
• Monitor individual sales performance against established targets and adjust strategies as required.
• Execute territory coverage plans to ensure effective customer engagement and achievement of business objectives.
• Coordinate with internal departments to resolve customer concerns and support successful sales execution.

Required Qualifications

• Graduation in any discipline; MBA preferred.
• 5-10 years of experience in FMCG sales or a related sales environment.
• Strong understanding of sales planning, territory management, and customer relationship management.
• Demonstrated ability to develop and implement effective sales strategies.
• Excellent interpersonal and communication skills with the ability to build lasting business relationships.
• Strong analytical and problem-solving capabilities.
• Experience using digital tools and technology-enabled sales solutions.
• Proven ability to achieve sales targets and drive business growth.
• Leadership skills with the ability to motivate and influence stakeholders.

Preferred Qualifications

• Ability to identify innovative approaches to grow business and enhance market presence.
• Strong commercial mindset with the ability to convert market intelligence into actionable business strategies.
• Experience managing diverse customer segments and distribution networks.
• Knowledge of digital sales channels and customer engagement platforms.
• Strong presentation, negotiation, and influencing skills.
• Ability to adapt quickly to changing market conditions and customer expectations.
• Proven track record of driving sales performance in highly competitive environments