Senior Field Marketing Manager

THE TEAM YOU WILL BE JOINING A growing, multi-brand home services organization with a distributed branch network and a strong focus on continued expansion. A centralized marketing team supporting multiple brands through a combination of corporate resources, field marketers, and branch-level teams. A highly active, fast-paced environment investing in hyperlocal marketing and strengthening how strategies are developed, coordinated, and executed across individual markets. This role reports directly to the Chief Marketing Officer and leads a team of direct reports WHAT THEY OFFER YOU The opportunity to own a high-impact local and integrated marketing function with direct visibility to executive leadership. A clear path to grow into broader leadership responsibility as the organization and marketing function continue to evolve. Significant scope across multiple brands, multiple branches and markets, internal marketing partners, and local business leaders. The ability to combine strategic planning with hands-on execution and have a measurable impact on local market growth. WHERE IT IS LOCATED Hybrid in Charlotte (4 days a week in office) with regular travel to regional branches (1-2 times a month) Relocation may be considered for the right candidate with specific agency and home services experience WHAT YOU WILL DO Lead local and integrated marketing strategy across multiple brands and a distributed branch network, developing tailored market-level plans aligned with growth goals. Operate with an agency-style account management mindset, balancing the priorities of multiple brands, markets, branch leaders, and internal stakeholders. Manage and develop a team of field marketers while coordinating internal teams, agency partners, and local resources to drive execution. Oversee hyperlocal marketing across channels including email, SMS, media, events, sponsorships, community partnerships, lead-generation platforms, and grassroots activation. Partner with digital marketing teams and agencies across paid search, Local Services Ads, SEO, reputation management, and integrated campaign performance. Manage budgets and performance reporting, connecting marketing investment to leads, booked appointments, revenue, profitability, and ROI. HOW YOU ARE QUALIFIED 5-7+ years of progressive marketing experience with success managing multiple brands, accounts, markets, or stakeholder groups simultaneously. Agency experience is strongly preferred, particularly in an Account Supervisor, Account Director, or similar role managing multiple client brands or accounts. Strong experience in local, field, or hyperlocal marketing and translating broader brand strategies into market-specific plans and activations. Demonstrated ability to coordinate cross-functional teams, agency partners, local operators, and other stakeholders in a complex environment. Experience leading and developing direct reports, with the ability to balance strategic planning and hands-on execution. Home services experience is strongly preferred; multi-location, franchise, retail, or consumer services experience may also translate well.