Graphic designer

PEPPY · Delhi, India

Location: Kalkaji, New Delhi (In-office)

Graphic Designer

Location: GK 2, New Delhi (In-office)

Experience: 5+ years

Employment Type: Full-time

Budget: Up to 16 LPA

About the Role

Strong understanding needed for visual communication, design fundamentals, and contemporary brand aesthetics.

You'll create designs across social media, product packaging, website, e-commerce platforms, events, and other consumer touchpoints.

We're looking for someone who doesn't just place text and images on a canvas, but understands typography, composition, hierarchy, colour, balance, and visual storytelling.

Key Responsibilities

Design creatives for:

Performance ads

Social media posts, stories, and carousels

Website and landing pages

E-commerce banners and product listing assets

Whats App and CRM communication

Packaging, product inserts, and print collateral

Work closely with copywriters, video editors, marketers, and external agencies

Use AI-powered creative tools to explore visual directions, generate assets, and improve production efficiency

Requirements

Strong command of design fundamentals, including:

Typography

Layout and composition

Visual hierarchy

Colour theory

Proficiency in Adobe Photoshop, Illustrator, and other relevant design software

Ability to create original visual directions rather than relying only on existing templates

Ability to balance brand aesthetics with performance and conversion goals

Good to Have

Experience designing for D2 C, lifestyle, or consumer brands

Experience creating performance ad creatives and performance marketing assets

Knowledge of packaging and print design

Familiarity with Figma, After Effects, Canva, or motion design

Familiarity with AI creative tools such as Adobe Firefly, Midjourney, Chat GPT, or similar platforms

This role is for someone who treats graphic design as a craft-not just software execution.