Recruitment Marketing Specialist

Job Title: Senior Specialist, Talent AttractionContract Duration: 6-Month Contract (Leave Coverage; extension dependent on business needs and performance)Work Arrangement: Flexible — 100% Remote OR Hybrid (3 days onsite / 2 days remote at North Chicago, IL 60064)Work Schedule: Monday – Friday, 9:00 AM – 5:00 PM CSTFunction / Team: Talent Acquisition / Recruitment Marketing (Operations & Innovation)

The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.
Before You Apply:Before submitting your application, we recommend using any AI tool to compare your resume with this job description and evaluate how closely your experience aligns with the role requirements. Candidates will be screened and shortlisted based on the qualifications, skills, and experience reflected in their resumes. Progression to the next stage of the process will depend on how closely your documented experience aligns with the requirements of the role. If the required experience is not clearly demonstrated in your resume, you may not be selected for the next round.
Position Summary:We are seeking an experienced, hands-on Senior Specialist, Talent Attraction to join our Talent Acquisition team.This role acts as a primary execution and operational partner responsible for digital recruitment marketing campaigns, employer branding initiatives, candidate engagement communications, career site CMS administration, and agency/vendor coordination.The ideal candidate is an independent, execution-oriented practitioner with deep experience managing digital and social advertising campaigns (Meta, Google Ads, programmatic media), working directly with external recruitment marketing agencies, maintaining CMS-driven career sites, and driving CRM candidate communications.(Note: This role is focused on content strategy, digital campaigns, website management, and vendor oversight—not event production.)
Required Qualifications:Experience: 5+ years of dedicated, hands-on experience in recruitment marketing, talent attraction, or employer branding.Education: Bachelor’s degree in Marketing, Communications, Human Resources, or equivalent practical experience.Paid Advertising & Media: Demonstrated experience managing paid digital/social campaigns (Meta, Google Ads) and working directly with external advertising agencies.Analytics & Performance Tracking: Solid background in marketing analytics, campaign tracking, attribution setup, and performance reporting.Project & Stakeholder Management: Proven track record managing multiple complex projects, tight deadlines, and cross-functional enterprise stakeholders with high independence.Communication: Exceptional written communication and copywriting skills tailored for candidate attraction and engagement.Preferred QualificationsPhenom Platform: Hands-on administrative experience with the Phenom platform (Career Site CMS, CRM candidate campaigns, and chatbot management) is strongly preferred.Programmatic Recruitment Media: Prior experience working with programmatic recruitment ad platforms (such as Appcast).CMS & Web Management: Direct experience creating/editing web pages, landing pages, and applying basic SEO principles within an enterprise CMS.Workflow Tools: Hands-on familiarity with Asana for campaign tracking and ServiceNow for ticketing/request management.Enterprise Environment: Experience supporting large-scale, matrixed Talent Acquisition or Employer Brand initiatives.Key Responsibilities:Recruitment Marketing & Campaign ManagementExecute, manage, and optimize paid and organic recruitment marketing campaigns in close partnership with external recruitment advertising agencies.Provide agency oversight: review and approve campaign strategies, creative assets, ad copy, spend/budgets, and strategic recommendations.Monitor end-to-end campaign performance, tracking analytics and ROI to deliver data-backed optimization recommendations.Manage campaign timelines, milestones, and deliverables across cross-functional enterprise stakeholders.Vendor Management & Programmatic AdvertisingServe as the primary operational contact for external recruitment marketing agencies and programmatic recruitment advertising platforms (e.g., Appcast).Coordinate day-to-day media activities, tracking source codes, URLs, and setup requirements across recruitment platforms.Partner with Talent Acquisition, Corporate Marketing, Public Affairs, and Employer Value Proposition (EVP) teams to align campaign strategies.Career Site, CMS & Candidate Experience ToolsAdminister, update, and maintain career site content, specialized landing pages, and SEO architecture within the CMS environment (Phenom).Support launch readiness, testing, and quality assurance for ongoing career site enhancements and new web page rollouts.Manage and monitor candidate experience tools, including recruitment chatbots and candidate interaction workflows.Ensure ongoing CMS governance, candidate accessibility standards, and fraud mitigation best practices.CRM Communications & Content StrategyOwn and maintain recruitment marketing CRM campaign calendars and candidate communication workflows.Design, coordinate, and execute targeted candidate email campaigns (global, functional, and skill-based pipelines).Review, draft, and refine compelling recruitment marketing copy, aligning with Corporate Marketing and EVP guidelines.Talent Acquisition Operations & Project ManagementTrack and manage marketing workflows, deliverables, and timelines utilizing project management tools (Asana).Handle recruitment marketing-related intake and service requests via ServiceNow.Maintain, update, and document recruitment marketing standard operating procedures (SOPs) and playbooks.Facilitate regular operational alignment meetings across Talent Acquisition teams and internal partners.
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