Social media manager

Company Description Webgross is a brand and digital marketing agency focused on helping clients build strong recognition and a consistent online presence. The company offers services across digital marketing, search engine optimization (SEO), website design and development, and content writing. By combining creative strategies with technical expertise, Webgross supports businesses in enhancing visibility and engagement across digital channels. Team members collaborate closely with clients from diverse industries, providing opportunities to work on varied and impactful projects. The environment encourages learning, innovation, and growth in the fast-evolving digital landscape. Role Description The Social Media Manager is a full-time, on-site role based in New Delhi. This role is responsible for planning, creating, and publishing engaging content across social media platforms, aligned with brand voice and marketing objectives. The Social Media Manager will manage daily social media calendars, monitor channels, respond to audience interactions, and optimize posts for reach and engagement. The role includes developing and executing social media strategies and campaigns, coordinating with content, design, and SEO teams, and tracking performance through analytics tools. The Social Media Manager will also stay updated on platform trends and best practices, propose new ideas for growth, and prepare regular reports and insights for internal stakeholders and clients. Qualifications
Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills, with hands-on experience managing brand profiles on major platforms. Candidates should possess excellent Communication and Writing skills to craft clear, engaging, and brand-aligned content and captions. Candidates should possess Content Strategy skills, including the ability to plan content calendars, align posts with campaign goals, and adapt messaging for different audiences. Candidates should possess familiarity with social media analytics tools and basic reporting skills to interpret performance data and optimize future campaigns. Candidates should possess strong organizational and time-management abilities, with the capacity to manage multiple projects and deadlines in a fast-paced environment. Candidates should possess a good understanding of digital marketing fundamentals; experience in branding or agency environments is preferred. Candidates should possess a bachelor's degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.