Social Media & Content Lead

<p><b> Social Media Executive - Content &amp; Brand </b></p><p><b> Full-time | New Delhi | Wuh &amp; Dird </b></p><p><b> Early-career role | Freshers can apply </b></p><p></p><p> Wuh &amp; Dird is looking for a creative, fashion-aware social media person who can take full ownership of our content — from idea to execution. </p><p> This is not a “just post on Instagram” role. </p><p> We’re looking for someone who can think like a brand builder, shoot like a creator, edit like a storyteller, and execute with consistency. </p><p></p><p><b> What you’ll do </b></p><p> You’ll manage Wuh &amp; Dird’s social media end to end — planning, strategising, creating, editing, posting, and analysing what works. </p><p> Your role will include: </p><ul><li> Planning weekly and monthly content calendars </li><li> Shooting aesthetic content on the spot — product videos, founder-led content, styling videos, BTS, reels, stories </li><li> Creating reels, statics, carousels, stories, and ad creatives </li><li> Editing videos with strong hooks, pacing, music, captions, and visual storytelling </li><li> Designing clean, premium, brand-consistent graphics </li><li> Understanding trends and knowing where they fit without making the brand look generic </li><li> Bringing fresh ideas for campaigns, launches, shoots, and storytelling </li><li> Working closely with the founder to translate brand thinking into strong content </li><li> Posting consistently and maintaining the overall Instagram grid, stories, and brand look </li><li> Tracking what performs and improving content based on insights </li><li> Understanding performance marketing basics and creating quick iterations of ad creatives based on what is working </li><li> Experimenting constantly with hooks, formats, edits, captions, stories, and creative angles </li></ul><p></p><p><b> You should be </b></p><ul><li> Very creative, very passionate, and full of ideas </li><li> Someone with a strong eye for aesthetics, luxury styling, and visual detail </li><li> Great at shooting content aesthetically, even in everyday setups </li><li> Strong in graphic design and video editing </li><li> Obsessed with social media, trends, reels, hooks, and storytelling </li><li> Passionate about experimentation and open to testing new content formats </li><li> Able to maintain consistency in design, tone, and brand language </li><li> Excited to build a brand from the ground up </li><li> Comfortable working in a fast-moving founder-led environment </li><li> Someone who takes ownership instead of waiting to be told every small thing </li></ul><p></p><p><b> Must-have skills </b></p><ul><li> Video editing </li><li> Graphic design </li><li> Reel creation </li><li> Content planning </li><li> Aesthetic shooting </li><li> Social media trend awareness </li><li> Basic understanding of performance marketing </li><li> Ability to create and test multiple creative iterations quickly </li><li> Strong visual sense </li><li> Good taste in fashion, styling, and premium brands </li></ul><p></p><p><b> Experience Level </b></p><p> This is an early-career, hands-on role ideal for someone with 0–3 years of experience. </p><p> Freshers with a strong creative eye, good taste, and a solid portfolio of content/design work are welcome to apply. </p><p></p><p> This role is best suited for someone who wants to learn fast, experiment a lot, and grow with an early-stage brand — not someone looking for a senior managerial or purely strategy-led role. </p><p></p><p><b> Who this role is perfect for </b></p><p> This role is perfect for someone early in their career who wants real ownership, close founder exposure, and the chance to build a premium kidswear brand from the ground up. </p><p> Freshers can apply if they have strong aesthetic sense, editing skills, and a portfolio that shows taste, creativity, and consistency. </p><p> Someone ambitious, creative, experimental, and hungry to build something beautiful. </p><p> Someone who doesn’t just want a job, but wants to be part of a brand’s journey from the early stage — shaping how it looks, sounds, feels, and grows online. </p><p></p><p><b> Location </b></p><p> Full-time role based out of New Delhi. </p><p></p><p><b> How to apply </b></p><p> Send us your resume, portfolio, and Instagram handles/pages you’ve worked on at tripti@wuhdird.com with subject as [Your Name] | Social Media Executive - Content &amp; Brand </p><p></p><p><b> Bonus points if you send us 3 content ideas you would create for Wuh &amp; Dird. </b></p><p></p><p> | </p>