National sales manager

Position: National Sales Manager
Industry: FMCG (Beverages / Dairy Products)
Experience: 18+ Years
Language Preference : Fluency in Hindi and English is preferred
About the Role
We are seeking an experienced and result-oriented National Sales Manager to lead and drive the company's sales operations across India. The ideal candidate should possess extensive experience in the FMCG sector, preferably in beverages or dairy products , with a proven track record of building high-performing sales teams and expanding market presence through multiple sales channels.
The role demands strong expertise in General Trade, Modern Trade, HORECA, Institutional, E-commerce and Quick Commerce sales , along with the ability to develop and execute strategic sales initiatives that deliver profitable growth across the country.
Key Responsibilities
Sales Strategy & Business Growth
Develop and implement national sales strategies to achieve revenue, volume, and profitability targets.
Drive market expansion and distribution growth across key geographies in India.
Identify new business opportunities, market trends, and growth avenues.
Formulate annual sales plans, budgeting, forecasting, and business development strategies.
Strong knowledge and hands-on experience in E-commerce and Online Sales, including managing business across major marketplaces
Proven track record of driving online revenue growth, digital channel expansion, marketplace management, promotional planning, and key account relationships within the E-commerce ecosystem.
Channel Management
Build and maintain strong relationships with distributors, channel partners, key accounts, and national retail chains.
Ensure optimum product availability, visibility, and market penetration across all channels.
Team Leadership
Lead, mentor, and develop regional and zonal sales teams across India.
Establish performance metrics and monitor team productivity.
Drive a high-performance culture focused on results, accountability, and customer satisfaction.
Key Account Management
Negotiate and manage strategic partnerships with national retail chains and institutional customers.
Ensure effective execution of promotions, trade schemes, and customer engagement initiatives.
Market Intelligence
Monitor competitor activities, pricing trends, market dynamics, and consumer behavior.
Provide actionable insights to support product launches and market expansion plans.
Financial & Operational Excellence
Manage sales budgets and ensure achievement of profitability objectives.
Monitor sales performance through MIS reports, dashboards, and analytical tools.
Collaborate with Supply Chain, Marketing, Finance, and Operations teams to ensure seamless execution.