Sales Engineer - Knuckle Boom Cranes

Macons Equipments Pvt. Ltd. · India

WE’RE HIRING | SALES EXECUTIVE – KNUCKLE BOOM CRANES

Location: Ahmedabad / Mumbai / Bangalore / Pan India

Company: Macons Equipments Pvt. Ltd.

Macons Equipments is a leading brand in the Construction Equipment Industry with over 4000 instllations of machineries across India. Macons is expanding its presence in the Truck-Mounted Knuckle Boom Crane segment and we are looking for a driven and result-oriented Sales Executives to lead business development for this product line.

This is an exciting opportunity for someone who enjoys B2B sales, customer interaction, field sales and developing new markets .

KEY RESPONSIBILITIES

1. New Business Development

• Identify and develop new customers for Macons Knuckle Boom Cranes.
• Generate leads through field visits, cold calling, references, exhibitions, digital enquiries and industry networking.
• Develop relationships with contractors, infrastructure companies, logistics companies, transporters, crane rental companies, EPC companies, construction companies and other potential users.
• Identify industries and applications where truck-mounted knuckle boom cranes can provide value.

2. Customer & Application Understanding

• Understand the customer's lifting requirements, truck specifications, load requirements and operating conditions.
• Identify the appropriate crane configuration based on the customer's application.
• Coordinate with the technical team to develop suitable crane and truck configurations.
• Conduct product presentations and demonstrations to customers.

3. Sales & Order Conversion

• Manage the complete sales cycle from lead generation to order closure.
• Prepare quotations and commercial proposals in coordination with the internal team.
• Conduct negotiations with customers while protecting company margins.
• Follow up consistently on enquiries, quotations and pending decisions.
• Achieve monthly, quarterly and annual sales targets.

4. Market Development

• Identify new applications and industries for Macons Knuckle Boom Cranes.
• Study competitor products, pricing, specifications and market positioning.
• Develop a strong customer and prospect database.
• Identify upcoming infrastructure, construction, logistics and industrial projects.
• Build relationships with truck dealers, body builders, fleet owners, consultants and other industry stakeholders.

5. Existing Customer Development

• Maintain strong relationships with existing customers.
• Generate repeat orders and referrals.
• Identify opportunities for additional cranes, upgrades and fleet expansion.
• Collect customer feedback and communicate market requirements to the management and product development team.

6. Sales Reporting

• Maintain accurate records of leads, enquiries, quotations and opportunities.
• Maintain a healthy sales pipeline.
• Submit daily/weekly sales reports.
• Provide regular updates on competitor activity, market trends and customer requirements.

CANDIDATE PROFILE

We are looking for someone who is:

• Highly driven and target-oriented
• Comfortable with extensive field travel
• Strong in new customer acquisition
• Confident in meeting senior decision makers
• Good at negotiation and closing
• Strong in follow-up
• Commercially aware
• Comfortable understanding technical products
• Willing to develop a new product market rather than simply manage existing customers

PREFERRED EXPERIENCE

Experience in one or more of the following industries will be an advantage:

• Truck-mounted equipment
• Hydraulic cranes
• Knuckle boom cranes
• Mobile cranes
• Construction equipment
• Material handling equipment