Content writer

Key Responsibilities

Write high-conversion Hindi copy across formats: print, outdoor, digital, and CRM (Whats App, SMS, etc.) Craft sharp headlines, hooks, and CTAs that grab attention in seconds Translate campaign ideas into culturally relevant Hindi—not literal translations Adapt tone seamlessly: witty, emotional, direct, or salesy—depending on the brief Collaborate with designers and marketers to ship campaigns fast Continuously iterate based on performance data and feedback Maintain a strong, consistent Hindi brand voice across touchpoints Bring ideas to the table—not just execution

Requirements

You think in Hindi and write naturally across formats (pure Hindi + Hinglish) Proven experience writing across formats—newspaper ads, billboards, digital and short-form Ability to interpret data and performance metrics to inform copy decisions Strong instinct for what works in mass + digital communication Ability to simplify, punch up, and make copy memorable Comfortable working in a fast-paced, high-ownership startup environment Obsessive about clarity, brevity, and impact Good to Have Experience in a high-growth startup Understanding of performance marketing and conversion-driven copy Exposure to Whats App or vernacular-first communication

What We Offer

Opportunity to shape consumer narratives in one of India's fastest-growing sectors. A mission-driven environment combining creativity with measurable business impact. Exposure to cutting-edge digital marketing and lead generation strategies. Collaborative, growth-focused culture with room for innovation.

About Solar Square

Solar Square is India's most trusted and fastest growing residential solar company.

We bring trust, transparency, financing and best-in-class after sales service to every

home owner looking to go solar. Our aim is to become India's #1 rooftop solar brand

and empower 100k homes to go solar.

Location: Bangalore

Experience Required: 4-6 Years