Senior copywriter

Key Responsibilities

Creative Concept Development

Develop original creative concepts and campaign ideas for events, experiential marketing, brand activations, exhibitions, conferences, launches, and IPs. Translate client briefs into engaging and impactful creative solutions. Collaborate with Art Directors and Designers to develop integrated creative ideas. Participate actively in brainstorming sessions and creative workshops.

Copywriting & Content Creation

Write compelling copy across various formats including: Event concepts and themes Campaign narratives Pitch presentations Event scripts and emcee scripts AV and film scripts Digital campaigns Social media content Website copy Exhibition and branding collateral Invitations and communication material Email campaigns Internal communication Award entries Ensure consistency in tone, messaging, grammar, and brand voice.

Pitch & Presentation Support

Develop persuasive pitch decks and presentation narratives. Craft storytelling frameworks that strengthen client presentations. Support the business development team during pitches and proposal creation.

Client Collaboration

Understand client objectives, brands, and business challenges. Present creative concepts confidently to clients when required. Incorporate client feedback while maintaining creative integrity.

Cross-functional Collaboration

Work closely with Client Servicing, Strategy, Design, Production, Digital, and Operations teams. Coordinate with external partners, writers, translators, and content specialists whenever required.

Quality & Creative Excellence

Maintain high standards of writing and creative quality. Proofread and edit all communication before final delivery. Ensure all deliverables meet deadlines without compromising quality.

Mentoring

Guide and mentor junior copywriters and interns. Review and provide constructive feedback on creative work. Foster a collaborative and idea-driven creative culture.

Skills & Competencies

Exceptional command of written English. Strong conceptual thinking and storytelling ability. Excellent presentation and communication skills. Ability to simplify complex ideas into engaging narratives. Strong attention to detail. Excellent time management and multitasking abilities. Ability to work under tight deadlines and fast-paced project environments. Collaborative mindset with strong interpersonal skills. Adaptability and willingness to work on diverse brands and industries.

Preferred Experience

4–6 years of experience in copywriting, preferably within an events, experiential marketing, advertising, or integrated communications agency. Experience writing for live events, brand experiences, exhibitions, launches, corporate events, and digital campaigns. Demonstrated portfolio showcasing concept development, campaign writing, event scripts, and presentation work.

Educational Qualification

Bachelor's degree in English, Mass Communication, Journalism, Advertising, Marketing, Literature, or a related field. A postgraduate qualification in Advertising, Communication, or Creative Writing is an added advantage.