Lead – youtube | international news

Times Network is looking for a passionate, strategic, and execution-focused lead to spearhead our You Tube vertical. The ideal candidate will drive the end-to-end content strategy for video content, build high-impact editorial franchises, and lead a team that creates compelling, audience-first journalism for India's fastest-growing international digital news audience.

This role requires a deep understanding of the You Tube ecosystem, strong editorial instincts, data-driven decision-making, and the ability to translate news and current affairs into engaging, high-retention video formats.

Key Responsibilities

1. You Tube Content Strategy

Lead the editorial strategy for our international team. Develop and execute a content roadmap for explainers, documentaries, interviews, special series, and long-form news programming. Identify emerging trends, audience interests, and content opportunities to drive sustained channel growth. Build scalable content franchises that strengthen brand identity and audience loyalty.

2. Editorial Leadership & Production

Own the complete content lifecycle—from ideation and scripting to production, publishing, and post-launch optimization. Ensure all content meets the highest editorial, legal, and ethical standards. Work closely with producers, reporters, editors, designers, and video production teams to deliver high-quality storytelling. Drive innovation in storytelling formats, visual presentation, and audience engagement.

3. Audience Growth & Channel Performance

Develop strategies to increase watch time, subscriber growth, audience retention, and overall channel performance. Monitor analytics and audience behavior to refine content strategy and improve performance. Stay ahead of You Tube algorithm updates, creator trends, and platform best practices.

4. Team Leadership

Lead, mentor, and manage a team of producers, writers, video editors and digital journalists. Foster a high-performance, collaborative, and innovation-driven newsroom culture.

5. Cross-functional Collaboration

Partner with editorial, social media, product, marketing, and analytics teams to maximize content reach and impact.

What We're Looking For

Proven experience leading You Tube content strategy, preferably in digital news, media, or current affairs. Strong editorial judgment with an excellent understanding of international news and audience preferences. Deep knowledge of You Tube Studio, audience analytics, SEO, watch-time optimization, and content performance metrics. Demonstrated success in growing You Tube channels through data-driven content strategies. Strong leadership, stakeholder management, and team-building capabilities. Ability to thrive in a fast-paced, deadline-driven newsroom environment. Excellent communication, planning, and project management skills.

Preferred Qualifications

10-15+ years of experience in digital media, with significant experience managing You Tube. Hands-on understanding of digital video production workflows and storytelling techniques.