Influencer & PR Manager

MSL India · India

Influencer & Public Relations Manager

Location: Mumbai

Reports To: Senior Vice President

Top 5 things you will do in your role:

1. Influencer & Creator Partnerships

• Identify relevant influencers, creators, and digital communities aligned with client objectives and brand audiences.
• Build and maintain strong relationships with influencers, talent, and creator networks.
• Develop and execute influencer campaigns across paid, organic, and integrated opportunities.
• Coordinate with creators and relevant stakeholders on briefs, deliverables, timelines, and campaign requirements.
• Track influencer campaigns and ensure smooth execution from outreach to closure.

2. Media Relations & PR Outreach

• Identify relevant media, journalists, influencers, and industry stakeholders for client mandates.
• Build and maintain strong relationships with media contacts across relevant publications and platforms.
• Drive media outreach for press releases, interviews, features, thought leadership, and story placements.
• Develop creative and relevant pitches based on client objectives and current conversations.
• Track media opportunities and ensure timely follow-ups.

3. Client Servicing & Campaign Execution

• Manage day-to-day client communication, deliverables, and account requirements.
• Support the development and execution of integrated PR and influencer campaigns, launches, events, and activations.
• Coordinate with internal teams, clients, media, influencers, and external partners to ensure seamless execution.
• Manage timelines, campaign deliverables, and client expectations effectively.
• Identify opportunities to strengthen consumer-facing brands through PR and influencer initiatives.

4. Content Development & Reporting

• Draft press releases, media pitches, influencer briefs, briefing notes, campaign decks, reports, and other communication materials.
• Support the creation of client presentations and strategic campaign documents.
• Maintain media and influencer trackers, campaign reports, and coverage reports.
• Monitor campaign performance and prepare relevant insights and competitive analysis.
• Ensure all communication is accurate, timely, and aligned with brand messaging.

5. Industry Awareness & Relationship Building

• Stay updated on influencer trends, emerging creators, media landscapes, digital conversations, and relevant consumer trends.
• Proactively identify new creators, platforms, media opportunities, and trends relevant to clients.
• Build a strong network across media, influencer, and digital ecosystems.
• Bring fresh ideas and cultural insights to campaigns and client conversations.
• Demonstrate curiosity, ownership, and adaptability in a fast-paced agency environment.

Top 5 things you need to have for this role:

• 4+ years of experience in PR, communications, influencer marketing, media relations, or a related agency role, with strong experience working on consumer-facing brands.
• Hands-on experience in influencer marketing, creator partnerships, media relations, and consumer PR campaigns.
• Strong written and verbal communication skills, with the ability to develop compelling pitches and campaign narratives.
• Strong client servicing, interpersonal, project management, and stakeholder management skills.
• Ability to manage multiple campaigns and deadlines, with a proactive, creative, and solutions-oriented approach.