Senior area sales manager

Role: Senior Area Sales Manager

Location: - Chennai

Job Type: Full time

The Senior ASM will be responsible for the entire Tamil Nadu region— not a layer of state leadership, but a hands-on, on-ground charge covering all markets, distributors and the field team across the state. This is an execution-first role for someone who wants to run a full region personally rather than manage through additional layers.

Key responsibilities

Own primaryand secondary sales delivery for the entire Tamil Nadu region. Manage and directly coach the field sales team (Sales Officers/ TSIs) acrossall territories in the state. Build and strengthen distributor relationships — coverage, service levels, stockhealth and commercial discipline. Drive productive distribution, outlet throughput, range selling and on-shelf availability. Identify and act on growth opportunities in underdeveloped and new marketswithin the state. Track and review primary/secondary sales, stock ageing,collections and claimson a regular cadence. Execute trade schemes and activities with clear commercial rationale and follow-through. Coordinate with Marketing, Supply Chain and Sales Operations to convert plans into marketaction.

Candidate profile

6–9 years in FMCG field sales,with proven ownership of a full territory or region. Someone with min years'experience as ASM Strong workingknowledge of Tamil Nadu's generaltrade and distributor landscape; fluency in Tamil and working proficiency in English. Hands-on, on-the-ground operator — comfortable being in marketmost of the time ratherthan running the business remotely. Track record of growingdistribution or turningaround a weak territory, not just maintaining an existing one. Graduate degree required.